Group Digital Marketing Manager

MAIN DUTIES & RESPONSIBILITIES

• Develop strategies to improve customer acquisition, engagement, and conversion across digital channels.
• Ensure digital marketing initiatives align with overall company goals and support sales and client service departments.
• Oversee implementation, development, and delivery of digital strategies for brand growth and lead generation.
• Collaborate with the Marketing Team to create integrated campaigns for brand awareness.
• Provide guidance and managerial oversight for the call centre team.
• Oversee website development and performance through analytics and SEO.
• Collaborate with Digital Agency for designs, landing pages, emails, and website updates and ensure that information is current and accurate.
• Monitor, track, analyze, and document social media and digital data metrics to measure effectiveness and adjust strategies.
• Oversee creative direction for posts, video productions, and reels.
• Provide input into CRM system implementation and implement branding support techniques.
• Manage social media and digital platforms for consistent branding, engagement, and audience reach.
• Prepare Monthly and Quarterly Digital Reports
• Stay up to date with digital marketing trends and potential new channels and strategies.
• Perform any other related duties as assigned from time to time.

QUALIFICATIONS AND EXPERIENCE