Digital Marketing Specialist

The Digital Marketing Specialist define and develop digital marketing strategies to meet business objectives through the optimization of our assets (e.g. website, emails, social media, and blogs)

Core Functions

• Define and develop digital marketing strategies to meet business objectives through the optimization of our assets (e.g. website, emails, social media, and blogs)

• Develop and implement segment relevant strategies to drive followership, user engagement, sales and brand affinity across various social media platforms – existing and emerging

• Establish governance framework to standardise digital marketing executions for e.g. email marketing style guide, online interaction protocol, and social media style guide

• Plan, lead, and execute digital marketing elements on integrated marketing communications campaigns

• Liaise with teams across the division, digital labs, and IT to improve customer experience and ensure consistency of brand personas and standards in the digital space.

• Lead the creation and maintenance of the content distribution on social media and other channels. Working closely with the content development and marketing teams.

• Work with teams across the division to develop and implement search engine optimization (SEO) and paid media strategies to maximize leads and visits to target landing pages by achieving high-ranking placements in search results.

• Analyse website traffic metrics and suggest solutions to boost web presence based on these metrics

• Develop and implement affiliate marketing strategies and relationships to maximize sales through affiliate/partner digital channels and assets (e.g. website)

• Conduct ongoing research of new and emerging digital channels that will enhance business outcomes. Provide thought leadership and perspective for adoption.

• Manage relationships with affiliates and digital commercial partners.

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple digital channels and customer touch points

Qualifications & Experience

• Bachelor’s Degree in Marketing, Business Administration or any other related discipline.

• A minimum of three (3) to five (5) years working experience in digital marketing strategy.

• Proficiency in using a mobile phone to capture engaging and high-quality content of staff activities and events would be a valuable asset.

• Certification in Digital Marketing.