Brand Manager

The Brand Manager is responsible for executing the marketing functions of their respective brands, ensuring the development of brand building activities for the product or products being managed island wide.

• DUTIES & RESPONSIBILITIES

  • Develop and implement appropriate strategies by selecting, segmenting and targeting markets, promoting product and services to those markets.
  • Lead creative development and stimulus for products in order to accomplish sales targets and ensure consistency with product line strategy.
  • Monitor product distribution and consumer reaction.
  • Measure the success of marketing campaigns and report the performance of all marketing campaigns against set goals.
  • Monitor market trends; provide market intelligence on an ongoing basis.
  • Ensure island wide product visibility.
  • Communicate with Principals and submit monthly report on product movements.
  • Participate in trade fairs, conferences and symposiums whenever necessary.
  • Coach and motivate sales personnel to achieve objectives.
  • Aid Marketing Manager in developing and implementing appropriate strategies to grow by selecting, segmenting and targeting markets, promoting product and services to those markets.
  • Assist the Sales and Marketing Manager in formulating commercial plans for products being managed.
  • Provide market intelligence on an ongoing basis.
  • Conduct comparative competitor study and recommend changes to ensure that products remain competitive.
  • Undertake marketing audits to monitor sales performance.
  • Conduct research, analyze data and provide information to management for decision- making.
  • Prepare presentations for customers and sales team on products being branded.
  • Ensure product visibility in designated locations and communicate product information to the relevant personnel.
  • Supervise promoters promoting products during in-store promotions.
  • Communicate with Principals and submit monthly report on product movements.
  • Participate in trade fairs, conferences and symposiums whenever necessary.

  ACCOUNTABILITY

  Performance will be assessed by the degree of success achieved in meeting the objectives outlined above and demonstrating or executing the following, to include:

  • Formulate and implement marketing / promotional plans for assigned brands, communicating with key stakeholders (internal and external)
  • Conduct trade visits to identify opportunities and key issues to ensure that products remain competitive and relevant to the target market; prepare and share reports with team.
  • Collaborate with the Sales and Merchandising Teams to implement activities in the trade as per strategy communicated by the Supplier.
  • Provide required feedback to suppliers in a timely manner
  • Prepare and deliver presentations to key stakeholders (Supplier Meetings, Sales & Merchandising Teams, RTM etc)
  • Prepare and submit Work Plans during the first week of each month
  • Complete brand reports in a comprehensive and timely manner (Distributor Report, Board Report)
  • Review and manage short-dated stocks – Kingston & Montego Bay warehouses

   

  QUALIFICATIONS

  • A Bachelor’s degree in Business Management, Marketing or a related field
  • At least five (5) years in sales and marketing/Brand Management

  KNOWLEDGE, SKILLS AND ABILITIES

  • Solid Selling & Sales Techniques
  • Results driven and profit oriented
  • Strong leadership competencies
  • An effective communicator who keeps commitments
  • Ability to build trusting relationships and partnerships Creative and result oriented.
  • Ability to work on own initiative.
  • Strong knowledge of spreadsheets, word processing, power point and database applications

  COMPETENCIES

  • MS Office Suite
  • Excellent Communicator
  • Analytical thinker
  • Leadership
  • Team oriented
  • Performance driven