Trade Marketing Manager

To ensure growth in overall sales and brands dominance in trade outlets by managing the brand marketing and selling techniques, using the tools of merchandising, relationship marketing and promotional techniques in order to gain competitive advantages for the CBL portfolio.

Job Summary

• To ensure growth in overall sales and brands dominance in trade outlets by managing the brand marketing and selling techniques, using the tools of merchandising, relationship marketing and promotional techniques in order to gain competitive advantages for the CBL portfolio.

Job Responsibilities

• Develops and implements trade marketing plan which meets the objectives
  of the Company business plans with specific reference to brand volume,
  merchandising and promotion objectives.
• Ensures that the trade marketing objectives of all company brands are
  achieved in all outlets.
• Manages the implementation of account plans for merchandising and
  promotions in the outlets of account chains in order to achieve account
  brand and volume of share objectives.
• Manages the budget allocations to ensure positive returns for Carib Brewery
  Limited for investment made in trade support in areas such as promotions
  and signage.
• Ensures the effective and efficient management of signage resources at
  events and on-premise trade outlets to ensure brand and sales strategies
  are achieved.
• Manages the warehousing of the promotional stock to ensure inventory
  controls, minimum stock level and supply to brand team is executed in
  effective manner guided by set accounting guidelines.
• Manages the procurement of promotional items to support key brand and
  sales strategies from internal and external suppliers.
• Develops and executes promotional and concepts that will encourage
  consumption and reinforce brand positioning for customers and consumers.
• Performs any other related duties as may be required by the function.

Qualifications & Experience

• Bachelor’s Degree in Marketing or Business Management.
• At least five (5) years’ experience in Sales or Marketing Management.
• At least two (2) years’ supervisory experience.

Deadline: December 27, 2024