Marketing Manager (Smith Rob)

The Marketing Manager is responsible for overseeing the Company’s Marketing team, developing, executing, and optimizing marketing strategies and leading the interaction with Suppliers and Key Accounts.

JOB SUMMARY:      

The Marketing Manager is responsible for overseeing the Company’s Marketing team, developing, executing, and optimizing marketing strategies and leading the interaction with Suppliers and Key Accounts. The role involves a mix of creative, analytical, and strategic tasks to achieve business goals, drive business growth and enhance brand presence and awareness.

KEY RESPONSIBILITIES:  

• Works with the Management team to set the business’ marketing strategy for all brands, including new products, and presents the Division’s deliverables for marketing programs, strategies and budgets.
• Works with the Divisional Head to set budgets and targets for Team Members for the Financial Year.
• Manages team budgets to ensure a return on investment.
• Monitors the overall marketing budget and notifies the Divisional Head of any instances where this is exceeded.
• Leads the Marketing team to ensure attainment of assigned monthly targets and KPIs.
• Establishes positioning, identifies target audiences and develops marketing plans by brand, tailoring objectives to different channels and segments.
• Conceptualizes and executes multi-channel campaigns across the prospect and customer lifecycle, to ensure the alignment of communications and messages and appropriate POP across all channels.
• Manages and supports the team with the design and production of promotional materials such as websites, POP materials, signage and brochures.
• Develops pricing strategies to generate new business leads, manage the brands’ margins and ensure profitability.
• Investigates and proposes new brand and product opportunities for continued expansion of the Division.
• Researches and analyzes customer insights, consumer trends, customer reviews, market analysis and marketing best practices to build successful strategies.
• Keeps abreast of the latest industry trends and marketing technologies.
• Supports the preparation and delivery of content and social media plans.
• Uses marketing analytics tools to track the performance of campaigns.
• Negotiates and liaises with third-party marketing agencies as required.
• Oversees the Company’s attendance at events such as Trade shows and conferences where necessary.
• Provides training to the Marketing, Sales and Merchandising teams, as well as customers, as required.
• Liaises between Principals and the Company to keep Principals current on product performance and market trends; and maintains close relationships, with the aim of becoming the preferred distributor.
• Works closely with Principals in developing marketing strategies to effectively reach customers and influence purchase of products.
• Actions reports and presentations as required by the Principals.  

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business Administration, Business Management, or a related field of study. 

EXPERIENCE:

• At least five (5) years’ experience in a similar working environment.
• At least three (3) years’ experience in a Managerial role. 

KNOWLEDGE/SKILLS/ABILITIES:

• In-depth knowledge of Brand Marketing strategies.
• Proven ability to lead, coach, train, motivate, develop and support team members towards the achievement of overall sales targets.
• Excellent interpersonal skills.
• Excellent verbal and written communication skills.
• Excellent organizational skills.
• Excellent presentation skills.
• Results-oriented.
• Proficiency in the use of Microsoft Office Tools (Word, Excel and Power-Point).