Online Communications Manager

The Online Communications Manager will be responsible for managing online marketing strategies, data analysis, and communications to enhance the brand's online presence and engagement with customers.

• Work with the Field Marketing Manager along with the Corporate team (Corporate Social Media Manager and Senior Consumer Marketing Manager) to develop impactful branded social media and guest engagement content.
• Administer content for IPTV and digital signage, ensuring alignment with brand vision.
• Develop content for all guest experience platforms and ensure brand consistency and upsell opportunities are maximized among all platforms – including social media, digital signage, in room TV, signage, welcome folders and the hotel apps.
• Monitor and respond to guest reviews on various platforms (TripAdvisor, Marriott Verified Reviews, Expedia, Booking.com).
• Manage social media accounts, including direct messages, to maintain optimal online presence and brand consistency.
• Craft engaging in-property advertising, encompassing non-packaged income items and spa services.
• Develop and administer paid social advertisements as needed to support marketing initiatives upon request.
• Conduct website content audits and reviews to ensure a compelling online presence.
• Coordinate and execute promotions or promotional packages in collaboration and coordination with the Field Marketing Manager.
• Ensure all resort collateral materials adhere to brand standards to uphold high brand equity.
• Support influencer and media stays in partnership with the Corporate Public Relations Manager.
• Provide regular reports on social engagement and activity to gauge performance and inform strategy.
• Collaborate with the Corporate Marketing, Commercial Sales, and Public Relations teams on various projects as required.
• Serve as a positive brand ambassador for the resort, embodying a friendly and outgoing demeanor.
• Plan, develop and execute a resort-specific social media calendar that highlights the unique features and create original content to share across social platforms, including video and photography.
• Attend the daily operations management meetings to ensure communication between hotel and corporate marketing is consistent.
• Prepare reports on activities performed as required.
• Other duties as assigned.