Marketing Officer

Marketing Officer

JOB TITLE:                         Marketing Officer                                 

DEPARTMENTS:                 Marketing Department  

REPORTS TO:                    CEO and Executive Manager

POSITION SUPERVISED:    Marketing Interns and Marketing Assistant

LIAISE WITH:                    Internally: Branch Managers, Marketing Committee, Webmaster, Graphic Designer

Externally: N/A

GENERAL JOB PURPOSE/SUMMARY 

Responsible for assisting in the generation of marketing strategies for the company and for the successful execution for these marketing strategies.

JOB SPECIFICATIONS

• Create and keep a CRM (Customer Relationship Management) tool updated
• Define the strategy to gain new digital leads and insert the actual contact in the selected CRM
• Apply A-B test to gain the new leads by creating landing pages, contest and online campaigns on the major platforms
• Create/manage email addresses and emailing lists in the CRM
• Be a savvy user of all the Google Marketing tools to improve sales, leads and brand reputation, the successful officer will be managing the operations and/or work hands on with:
• Google My Business (Major focus here to drive both on-line and off-line clients)
• Provide a monthly reports
• Conduct the necessary analysis on all data collected
• Plan daily, weekly and monthly posts
• Keep Instagram, Facebook, Twitter and LinkedIn stories up to date daily
• Utilize a Facebook pixel for data collection
• Design and refresh all signage and printed materials
• Sample approved product and follow up for deliveries with suppliers
• Follow up on placements at locations and/or placing them yourself
• Tour different locations to check for signage updates and/or creation
• Create articles for each stage of the funnel (discovery, awareness, conversion, promoters, etc)
• Plan, create and release content
• Plan and oversee photoshoots and video shoots
• Create strategic sponsorships
• Manage set-ups on the day of the event
• Plan, design and place the promotional material on all relevant channels
• Manage photography and videography during events for social media and/or other platforms
• Attend the event to ensure everything goes well
• Post any relevant media on all social channels upon event closure
• Announce promotions company-wide at least one week before they commence
• Create result reports for each promotion upon their completion
• Conduct briefing sessions with the team
• Engage and contact influencers
• Respond to inbound enquiries
• Hold a status meeting weekly to go through the checklist of the agreement
• Ensure the delivery of media content and social media postings

Other responsibilities

• Define the team and resources required such as temporary marketing representatives as necessary
• Maintain imagery and content of the pages and website
• Discuss and finalize newsletter content, design and imagery
• Mitigate against litigation by analyzing each marketing activity and putting in place actions to prevent legal issues for the company
• Ensure safekeeping of all marketing merchandise and manage an asset tracking spreadsheet
• Generate a monthly report detailing the marketing performance of the company
• Create an annual Marketing Presentation (Plan and Budget) for the upcoming year in advance
• Assist in any other marketing duties that may arise
• Negotiate on the company’s behalf for the best prices
• Track KPIs on a regular basis and present reports
• Analyze company's marketing strategy and suggest improvements
• Attend marketing conferences and educational programs
• Design, plan and execute effective marketing campaigns
• Listen to the trends of the market and direct the market research efforts of the company

PERFORMANCE CRITERIA

• The job is satisfactorily performed when:
• All digital marketing requirements have been satisfied
• Promotions and events are being successfully implemented as agreed
• All reports are submitted on time
• The company’s marketing strategies are being executed to the satisfaction of the directors

COMPETENCIES

• Outstanding communication (written and verbal) and interpersonal abilities
• A leader with both creative and analytical capabilities
•  Keen attention to details
• Skillful at problem solving
• Excellent report writing skills
• Able to effectively multi-task
• Managing High annual Marketing Budgets (US$100K+) with proven results
• 2-5 years’ experience of the ADS tools such as:
• Facebook Business Manager, Google PPC & YouTube ADS, Twitter and LinkedIn Sponsored Content, Google Shopping ads, Facebook Shop and others
•  Experience in event organization
• Social Media management and third-party social media platforms
• Signage experience (knowledge of materials and print)
•  Team focused 

QUALIFICATIONS AND EXPERIENCE 

•  BSc/BA in business administration, marketing, communications or relevant field; MSc/MA will be a plus
• Minimum 2 years of experience in Marketing
• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
• Exceptional proficiency in Microsoft excel and word
• Facebook Blueprint Certification:
• Google Ads Certification:
• Google Analytics Certification

WORKING CONDITIONS AND PHYSICAL DEMANDS

• Exposure to mental stress
• Required to travel around the Kingston Metropolitan area and out of town on occasions
• May be required to work beyond normal working hours on occasions
• Required to work on weekends

Interested persons who meet the requirements should submit written applications with full résumé no later than Saturday, October 19,  2024.  Only shortlisted candidates will be contacted.