Group Marketing Manager

The job holder will be a commercially focused professional, responsible for conceiving, developing and implementing efficient and intuitive marketing strategies to promote Seprod’s complete product portfolio, services and public image.

Objectives and Purpose of the Job:

The job holder will be a commercially focused professional, responsible for conceiving, developing and implementing efficient and intuitive marketing strategies to promote Seprod’s complete product portfolio, services and public image.

Main Duties and Responsibilities:

•  Develop and implement the Marketing and Brand Strategies, ensuring they drive profitability and support the Company’s overall growth strategy.
•   Set out clear market and brand/category KPIs for each innovation, concept and existing brand.
• Develop the annual marketing plan and budget per category ensuring focus on the categories driving consolidated profit.
• Provide support to the sales team in the implementation of the Marketing Strategy throughout the sales process.
• Monitor sales vs. budget and targets of key brands and develop actions to address possible deviations, in collaboration with the sales team.
• Ensure achievement of marketing and sales operational objectives by contributing marketing and sales information and recommendations towards strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer service standards; resolving problems; completing audits; identifying trends; determining system improvements and implementing change.
• Conduct market research and analysis to evaluate trends, brand awareness, identify market opportunities and the competition ventures to include their market share.
• Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events.
• Monitor the progress of campaigns using various metrics and submit performance reports.
• Meet marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Lead the Marketing Team to ensure the achievement of the goals and objectives of the Company and its brands.