Sales & Marketing Lead - Resin

The Sales & Marketing Lead for Resin will play a critical role in driving the growth of our product portfolio, managing both the sales and marketing strategies. • Must be proficient in Spanish

Key Responsibilities:

SALES LEADERSHIP

• Sales Strategy Development: Develop and execute a comprehensive sales strategy to achieve sales targets and expand market share for Resin in both new and existing markets.
• Account Management: Identify and engage with key accounts, distributors, and partners. Cultivate long-term relationships with customers to drive revenue growth and brand loyalty.
• Sales Team Support: Lead and mentor the sales team, ensuring they are equipped with the tools and resources necessary to succeed. Provide coaching and feedback to improve performance.
• Lead Generation: Work closely with marketing to drive lead generation and conversion strategies. Collaborate on targeting specific customer segments and developing outreach campaigns.
• Customer Needs Analysis: Understand customer needs and pain points, using this insight to guide product development and sales tactics.
• Reporting and Analysis: Monitor, analyze, and report on sales performance.

MARKETING LEADERSHIP:

• Brand Strategy: Develop and execute the brand positioning, messaging, and differentiation for Resin products in alignment with company goals.
• Marketing Campaigns: Plan, design, and oversee multi-channel marketing campaigns, including digital, print, events, and trade shows. Ensure campaigns resonate with key customer segments.
• Content Development: Oversee the creation of sales collateral, product brochures, presentations, case studies, white papers, and digital content (website, social media, etc.) to support marketing and sales efforts.
• Market Research: Conduct market research and competitive analysis to identify trends, opportunities, and threats in the Resin industry. Use this data to adjust both sales and marketing strategies.
• Product Launches: Manage the go-to-market strategy for new Resin products, including developing sales and marketing materials, training the sales team, and leading product launch events.
• Customer Feedback & Satisfaction: Gather customer feedback to continuously improve product offerings and marketing approaches. Ensure a customer-centric approach to all marketing activities.

COLLABORATION AND CROSS-FUNCTIONAL TEAMS:

• Collaboration with R&D/Product Development: Work closely with the R&D and product development teams to communicate market needs, provide insights on product improvements, and ensure alignment between product capabilities and customer expectations.
• Cross-functional Alignment: Collaborate with other departments such as supply chain, customer service, and finance to ensure that customer needs are met efficiently and effectively.
• Training: Lead internal training sessions for sales teams to improve product knowledge, sales techniques, and market understanding.