Head of Prepaid

Company description:

About Digicel

Enabling customers to live, work, play and flourish in a connected world, Digicel’s world class LTE and fibre networks deliver state-of-the-art mobile, home and business solutions.

Serving 10 million consumer and business customers in 25 markets in the Caribbean and Central America, its investments of over US$5 billion and a commitment to its communities through its Digicel Foundations in Haiti, Jamaica and Trinidad & Tobago have contributed to positive outcomes for over 2 million people to date. 

With the Better-Connected ethos at the heart of everything, its 5,000 employees worldwide work together to make that a powerful reality for customers, communities and countries day in, day out.

Digicel also delivers news, sports broadcasting, digital media and financial services in several of its markets.

Visit www.digicelgroup.com for more. 

Job description:

Job Title: Head of Prepaid

Primary objective of the job:

The Head of Prepaid oversees and leads the development, implementation, and management of Prepaid consumer mobile services within the organization. This role involves creating and executing strategies to increase prepaid subscriber acquisition and retention, drive revenue growth, optimize pricing plans, and enhance customer satisfaction. The Head of Prepaid is responsible for analyzing market trends, competitor offerings, and customer behavior to identify opportunities for product and service improvements, as well as collaborating with cross-functional teams to ensure the successful delivery of consumer mobile services in line with company objectives.

Main Duties and Responsibilities:

• Strategic Planning and Leadership

Develop and implement the overall prepaid strategy to drive growth, profitability, and market share. Provide leadership to the Mobile team and align their efforts with the company’s broader objectives.

• Product Development and Management

Oversee the development of prepaid products and services, ensuring they meet customer needs and market trends. This includes pricing, bundling, and promotional strategies.

• Market Analysis and Competitive Intelligence

 Analyze market trends, customer preferences, and competitive landscape to identify opportunities and threats. Use insights to inform strategic decisions and product offerings.

• Marketing & Promotions

Define the promotions and relevant campaigns to achieve sales and revenue targets.

• Sales and Distribution Management

Manage distribution channels for prepaid products in co-operation with the Sales team, ensuring they are accessible and appealing to target customers. Collaborate with sales teams to drive performance.

• Financial Accountability

Manage the mobile business unit’s budget, ensuring financial targets are met. Monitor key performance indicators (KPIs) to assess performance and implement corrective actions as needed.

• Customer Experience and Engagement

Enhance customer experience for mobile users through effective service delivery, support, and communication strategies. Implement initiatives to improve customer retention and satisfaction to become number one in the market for service.

• Cross-functional Collaboration

Work closely with other departments such as Sales, finance, and operations to ensure cohesive execution of mobile strategies and initiatives.

• Regulatory Compliance

Ensure that all prepaid offerings comply with relevant regulations and guidelines set forth by telecommunications authorities.

• Innovation and Digital Transformation

Lead efforts to innovate prepaid offerings, integrating digital solutions and technologies to enhance customer engagement and operational efficiency.

• Performance Monitoring and Reporting

Regularly assess the performance of mobile products and strategies, providing insightful reports to senior management and stakeholders.

Academic Qualifications and Experience Required:

• A Master's Degree in Management, Marketing, Finance, Economics or any other business-related field. The equivalent of the same in working experience is also acceptable for the position.
• Must have 10 years of experience working in a senior commercial position, within a fast-paced and highly competitive Prepaid environment.
• The candidate must also have had substantial and successful experience leading a commercial team towards the achievement of objectives and targets.
• A suitable candidate will demonstrate an in-depth understanding of commercial and business practices and processes