Economic Administration & Business Support Officer

The Social and Digital Media Officer will manage and grow the organisation’s online presence by creating, curating, and scheduling engaging content across digital and social media platforms. They will track performance metrics, engage with audiences, and ensure digital content aligns with brand goals and drives community engagement.

Objectives of the Role:

∙ Manage and grow Project STAR’s online presence across digital and social media platforms.

∙ Collect, Create and schedule high-quality, engaging content that resonates with key audiences.

∙ Foster an active and engaged online community.

∙ Track and analyse performance metrics to inform strategy and optimise content.

Key Responsibilities:

∙ Content Creation and Curation: Create, curate, and schedule engaging content that aligns with Project STAR’s mission and objectives, ensuring brand consistency and voice.

∙ Scheduling and Posting: Implement a content calendar to ensure timely and consistent posting across all social media and digital platforms.

∙ Mailers and Email Campaigns: Design, create, and send out scheduled email mailers, including newsletters, updates, and event invitations, ensuring timely and effective communication with the community and stakeholders.

∙ Digital Mailing List Management: Manage and grow the organisation's digital mailing list, ensuring it is up-to-date and segmented appropriately for different communication needs.

∙ Website Maintenance: Regularly update and maintain the Project STAR website, ensuring all information is current, accessible, and reflective of the organisation’s latest initiatives and messages.

∙ Community Engagement: Actively engage with followers by responding to comments, messages, and interactions in a timely and authentic manner to foster relationships.

∙ Performance Tracking: Monitor and report on key performance metrics, using analytics tools to measure success and make data-driven adjustments.

∙ Collaboration: Work closely with the Communications team and the broader Project STAR team to align content with campaign goals and brand messaging.

∙ Event Coverage: Collect and share content from community events, working alongside freelance photographers/videographers as needed.

Deliverables:

∙ Consistent and engaging social media content published on schedule, in alignment with Project STAR's goals.

∙ Timely, well-designed email mailers sent to subscribers, with content that supports the overall communication strategy.

∙ An updated and segmented digital mailing list, continuously growing with relevant contacts.

∙ A well-maintained website that reflects the latest updates, news, and initiatives from Project STAR.

∙ Reports on the performance of digital media efforts, with recommendations for improvements. Real-time coverage and updates from key community events and activities.

Skills and Qualifications:

∙ Proven experience in social media management and digital content creation.

∙ Proficiency in content creation tools and platforms (e.g., Adobe Creative Suite, Canva, video editing software).

∙ Strong understanding of social media platforms, analytics, and best practices.

∙ Excellent written and verbal communication skills.

∙ Ability to multitask and manage time effectively in a fast-paced environment.

∙ Creativity and adaptability to evolving digital trends.

∙ Experience in community management and audience engagement.

∙ Familiarity with Project STAR’s mission and community-centric initiatives is an advantage.