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Prestige Holdings Limited

Digital & Ecommerce Insights Analyst

Prestige Holdings Limited

  • Port-of-Spain
  • Not disclosed
  • Permanent full-time
  • Updated 11/11/2024
  • Human Resource
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The incumbent will own A/ B campaign analyses projects from beginning to end, including opportunity identification, problem scoping, analysis framing/execution and synthesizing results to project stakeholders and internal leadership.

DUTIES AND RESPONSIBILITIES

 

  • Executes identification, analysis and interpretation of trends or patterns in complex data set to identify value proposition and business
  • Leverage data and analytics to provide support to marketing campaigns, UX, UI strategies
  • Work efficiently with each Digital and third party teams to define, extract and synthesize available data and share insight.
  • Glean actionable insights to support in-market campaign optimization
  • Analyze scenarios to assess the before/after impacts of target market selection, media choice and allocation on business performance
  • Executes Queries and Data cleaning etc.
  • Assist with developing and measuring marketing stimuli (A/B and multi-variant) test results in collaboration with various teams to build robust marketing and e-commerce strategies.
  • Design & Manage integrated analytics strategy/approach to create measurement frameworks and scorecards that synthesize large amounts of data to accurately deliver on business objectives.
  • Enhance the reporting process internally through automation for data extraction and processing.
  • Compile digital analysis reports, including revenue tracking, to support e-commerce efforts with actionable recommendations for optimization
  • Performs other related duties as may be required by the job function.

 

KEY SKILLS AND REQUIREMENTS

 

  • Excellent interpersonal and communication skills and ability to build strong relationships
  • Excellent project management skills with ability to handle multiple projects simultaneously
  • Strong analytical skills with experience analyzing and interpreting complex data
  • Ability to work as part of a team.
  • Overall passion for continuously growing knowledge and experience across digital & data analytics.

 

QUALIFICATIONS AND EXPERIENCE REQUIRED

 

  • Bachelors’ degree in Mathematics, Engineering, Economics, Statistics, Computer Science, Information Management or related quantitative field
  • Experience using Microsoft Excel for data manipulation, analysis, and charting.
  • Experience in BI tools for reporting
  • Understanding of Data Modelling
  • Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint)
  • Familiarity with application of statistics and experience using statistical packages for analyzing large datasets
  • Knowledge of databases (SQL), programming (XML, Javascript, or ETL frameworks) would be an asset
  • Programming experience and knowledge of Python and Ruby would be an asset

Ref: Digital & Ecommerce Insights Analyst
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Prestige Holdings Limited

Prestige Holdings Limited

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