DIGITAL & SOCIAL MEDIA ASSOCIATE

Core Responsibilities:

Content Creation & Strategy:

• Develop engaging video and static content for Facebook, Instagram, TikTok, and YouTube.
• Visit JTA Supermarkets’ store locations to capture live content, including promotions, events, customer interactions, and behind-the-scenes moments.
• Plan and execute creative storytelling initiatives to highlight products, services, and brand values.
• Work with the Sales & Marketing and Branch Management / Product Management teams to ensure content aligns with brand identity and campaign objectives.

Social Media Management:

• Schedule and publish content across multiple social media platforms based on the established schedules.
• Monitor, engage, and respond to customer interactions in a timely and brand-appropriate manner.
• Stay updated on social media trends, emerging platforms, and industry best practices.

Performance-Based Targets:

• This role requires achieving specific numerical goals for:
• Follower growth on all active social media channels.
• Engagement rates (likes, shares, comments, video views).
• Overall reach and brand awareness.

• Track and analyse key social media metrics, including engagement, reach, and conversions.
• Provide monthly reports with insights, progress toward targets, and recommendations for optimization.
• Adjust content and engagement strategies to continuously improve performance.

Advertising & Promotions:

• Assist with paid social media campaigns, including audience targeting and performance tracking.
• Collaborate with internal teams and external partners for collaborations, giveaways, and promotional initiatives.

Reporting:

• Ensure all marketing activities comply with company policies.
• Maintain accurate records of marketing activities, expenditures, and performance metrics.
• Prepare and submit regular reports on marketing activities and their impact on business performance.

Qualifications and Experience:

• • An Associate Degree in Marketing, Communications, Public Relations, or related field.
  • Social Media Management and Digital Marketing certification from an accredited institution.
  • At least two (2) years of experience in social media management, digital marketing, and content creation.
  • Experience in the retail and/or supermarket industries, or FMCG marketing.
  • Proven experience with Google Analytics and Search Engine Optimization best practice.
  • Direct experience using editing tools (Canva, Adobe Premiere Pro, CapCut, etc.).

Knowledge and Skills:

• Ability to think creatively and develop innovative design concepts that effectively communicate the desired message.
• Excellent verbal and written communication skills, with the ability to effectively communicate ideas and collaborate with cross-functional teams.
• Strong attention to detail and a keen eye for typography, layout, and visual hierarchy.
• Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
• Flexible and able to adapt to changing priorities and requirements while maintaining a positive attitude and delivering high-quality work.
• Available to work after hours on weekends and evenings as reasonably required.
• Ability to work to tight deadlines