Social Media Manager

Job

Social Media Manager, Full-time, Kingston Jamaica

Location

Kingston, Jamaica

Job Summary

The Social Media Manager will develop and implement a social media strategy to promote TV shows, projects, and brands to increase brand visibility across digital platforms.

Key Responsibilities

Content Strategy & Development: Develop and execute a strategy to increase engagement on all social/digital platforms as needed by the business. Create and manage daily content, including videos, teasers, promotional posts and other designs.

Social Media Management: Manage and maintain all social media accounts, ensuring consistent branding and messaging. Post and schedule content.

Performance Analysis: Track performance using tools like Google Analytics, Hootsuite, or Sprout Social and other tools

Collaboration & Promotion: Work with marketing and content teams to promote shows, create campaigns, and coordinate with influencers and sponsors for cross-promotion.

Crisis Management: Respond to negative comments and PR issues, working with the PR team as needed to manage brand reputation.

Required Skills & Qualifications

Proven experience as a Social Media Manager or Digital Marketing Specialist in the entertainment or media industry. Strong understanding of social media platforms and best practices. Experience creating and posting video and content. Excellent written and verbal communication skills. Knowledge of social media analytics tools (Google Analytics, Sprout Social, Hootsuite). Strong organizational skills, multitasking abilities, and deadline management. Experience with paid social media advertising and SEO.

Educational Requirements

A degree is not required but is a plus. Bachelor's degree in Marketing, Communications, Public Relations, or a related field. Minimum 2-3 years’ experience in social media management, preferably in entertainment, marketing or media.

Expiry date: December 8, 2024

Applicant must be living in Jamaica.