Shopper Marketing Advisor

The Shopper Marketing Advisor is responsible for assisting with the development and execution of marketing strategies of shopper marketing programs for the US and Canadian Distributor Sales and Marketing teams and their customers.

Who we are

Gildan is leading the way in apparel manufacturing, with a strong portfolio of brands, including Gildan®, American Apparel®, Comfort Colors®, GOLDTOE®, and Peds®. We’ve spent the last four decades perfecting the art of respectful apparel making, and the last 20 years implementing sustainable initiatives throughout our business.

Founded in Canada, we now operate out of roughly 30 locations worldwide across 12 countries and sell our products in 60+ markets globally with $3 billion in sales. Together with our 45,000 employees, we are united in our vision of Making Apparel Better®. Discover the full scale of Gildan and prepare to be surprised at gildancorp.com. 

The opportunity

The Shopper Marketing Advisor is responsible for assisting with the development and execution of marketing strategies of shopper marketing programs for the US and Canadian Distributor Sales and Marketing teams and their customers. This position sits in the Marketing Department reporting directly to the Director, Shopper Marketing.

The role

• Identify consumer/decorator shopping behavior and key shopping occasions to support the development of marketing campaigns for all Gildan Printwear Brands.
• Coordinate the development of distributor marketing programs which address shopper needs and increase Gildan’s product portfolio’s shoppability via the distributor path-to-purchase to increase sales.
• Review/approve deliverables (printed collateral, digital and social media creative, product merchandise plans and open house concepts).
• Collaborate with all internal stakeholders, cross-functional teams as well as external agencies to ensure that sales driven marketing content is delivered on time and on budget. 
• Foster and/or lead distributor marketing relationships by acting as day-to-day contact with all distributor marketing teams.
• Coordinate the execution of Gildan Sales and Brand Specialist product awareness activities and ensure that requirements are on strategy and executed in a timely manner. 

The requirements

• Bachelor’s degree in Marketing or a related field.
• At least five years' experience in a Marketing environment.
• Experience working with external vendors would be an asset.
• Experience with Microsoft Office Suite (Word, Excel, Powerpoint).
• Familiar with the Adobe Suite.
• Experience with AI tools would be an asset.
• Excellent written and oral communication skills.
• Solid presentation skills.
• Team player.
• Problem solving skills.
•  Ability to think creatively.

What's in it for you?

• Join a publicly traded company dual-listed on NYSE and TSX with great potential
• Be part of a workplace where meaningful connections and teamwork are celebrated
• From local to international, be ready to work alongside a diverse group of colleagues
• Benefit from mentorship and continuous development opportunities
• Take advantage of our attractive benefits packages

We want to get to know you better! Please include your transferrable skills and unique experience in your application to help us learn more about you.

We thank all applicants for their interest, however, only those selected for interviews will be contacted.

Come as you are 

We recognize the importance of diversity, equity, and inclusion to create a meaningful, collaborative work environment. As an inclusive employer, we value and embrace all the traits that make you uniquely you and seek to provide everyone with an equal chance to succeed. Because equity and inclusion matter at Gildan.

#FindYourFit at Gildan and tailor the future of your own career.