Marketing Officer

We are seeking an innovative and result-driven Marketing Officer to join our dynamic marketing team. This role will be instrumental in developing and implementing marketing strategies for both B2B and B2C sectors.

The Marketing Officer will manage the branding, public relations and promotional strategy with a focus on B2C and B2B target audiences. The incumbent will be responsible for building campaigns to support sales initiatives digitally and on the ground, routinely update the user personas and perform administrative duties to adhere to the department’s standards. This role will require collaboration with cross-functional teams, including Marketing, Sales, Customer Service and Supply Chain.

Key Responsibilities

• Identify, onboard and manage a network of promoters to support marketing and sales objectives
• Responsible for curating campaigns targeting all customers at different levels of the sales funnel
• Work with the creative unit to produce print and online materials and assist with graphic design as needed
• Work with the sales team to accurately fine tune campaigns to increase ROIs
• Maintain relationships with key media outlets, influencers, customers and suppliers to capitalize on opportunities that will improve the company’s image in the market
• Maintain the inventory of the marketing team inclusive of upkeep and usage
• Procuring, logging and organizing promotional items for the department
• Organize, coordinate, and execute marketing events, both in-store and in trade
• Provide report on campaigns and market research as required

Required Qualifications & Experience

• Degree in Marketing, Business, Communication, or any other related discipline.
• A minimum of 3 years’ experience working in the FMCG or Automotive industry
• Previous experience in lead generation and nurturing
• Experience in event and sponsorship management
• Experience in budget management and resource allocation
• Proven record of campaign management from conceptualization to closing
• Tech Proficiency: Experience with tools like Microsoft Office, CANVA, ASANA

Interested applicants are invited to apply by Friday, February 7, 2025.

While we appreciate all applications, only shortlisted candidates will be contacted.