Marketing Manager

We are seeking an innovative and results-driven Marketing Manager to lead our marketing team and drive the strategic growth of our brand.

The ideal candidate will collaborative to develop and execute marketing strategies that meet and exceed Island Grill’s objectives for its brand, consumers and sales growth. The incumbent will extract actionable insights from multiple sources such as research, industry trends, business performance, campaign performance, budgets and more - and use this information to better meet the needs of our customers, and business and to optimize our marketing efforts. Strong leadership, analytical skills, and creativity are essential for this role. Join us to make a significant impact and grow your career in a dynamic and fast-paced environment.

Island Grill is a leading QSR chain that specializes in authentic Jamaican cuisine and hospitality. Our purpose is to meet the needs of our customers by delivering home-cooked Jamaican meals for people on the go. We are committed to creating a workplace where our team members can thrive and grow through training, mentorship, and mutual support. We are seeking to engage individuals with an entrepreneurial spirit, who thrive in and enjoy high-paced environments. 

About the Role:

As the Marketing Manager, you will be responsible for overseeing marketing campaigns, managing budgets, and collaborating with cross-functional teams to achieve business objectives. Some key outcome are: 

• Work collaboratively with the Executive Team to ensure that Marketing Operations are aligned to our brand strategy, and will build brand awareness and improve brand affinity.
• Develop and execute marketing strategies that support the company's overall business objectives, including brand awareness, consumer engagement, and sales growth.
• Develop and manage the overall marketing budget, ensuring that all marketing activities are cost-effective and aligned with business objectives and financial results.
• Conduct market research to identify consumer insights and trends and use this information to inform marketing strategies and tactics.
• Lead seasonal planning and strategy development for promotional campaigns, new product launches, new features, and other priority initiatives.
• Collaborate with cross-functionally to ensure that marketing efforts are aligned with business goals and overall brand strategy, for effective implementation of programs.
• Develop and execute marketing campaigns across multiple channels, including digital, social media, and traditional advertising, designed to meet sales goals and KPI’s
• Report regularly on progress of campaigns and initiatives against goals to Leadership and stakeholders.
• Provide comprehensive insights and understanding of our customer experience to ensure our team is focused and aligned to deliver our product and service to our brand standard.
• Evaluate, develop, and execute a plan to optimise our existing customer experience, touch points and merchandising.
• Manage product and price positioning to build value for target consumer segments.
• Manage and hold accountable any external agencies tasked with providing marketing, creative, materials, other communication or advertising buys; ensuring that all work is delivered to a high standard, on schedule and within budget.
• Track and analyze promotions and campaign performance, using data to inform future marketing strategies and tactics.
• Stay up to date with industry trends and best practices and use this knowledge to drive continuous improvement in our marketing efforts.
• Provide continuous training of relevant team members on brand architecture, visibility guidelines and promotions.
• Develop growth plans for marketing team; guide, motivate and delegate effectively to ensure marketing strategies are completed through to execution.
• Implement and maintain an internal brand and communication process that consistently conveys our strategic focus, progress and achievements in a way that engages our team at all levels.

 Our Ideal Candidate:

 We are looking for someone who possesses:

• Strong understanding of consumer insights and trends and the ability to translate these into effective marketing strategies and tactics
• Excellent project management skills, with the ability to manage multiple projects simultaneously
• Strong analytical skills, with the ability to track and analyze campaign performance using data
• Excellent communication skills, with the ability to effectively communicate ideas and concepts to cross­ functional teams and external partners
• Strong leadership skills, with the ability to motivate and inspire teams to achieve business objectives
• Competency in Microsoft Word, Excel & Power Point
• Knowledge of Brand and Visibility Standards
• Creativity in presentation and execution skills
• Superior analytical, organizational and time management skills
• The ability to influence and inspire change and manage relationships effectively
• A broad understanding of local and global QSR Industry Trends, as well as marketing best practices

 Qualifications & Experience: 

• Bachelor’s Degree in Marketing or relevant field of study
• 5+ years of demonstrated social brand experience strategy on Facebook, Twitter, Instagram and LinkedIn
• 5+ years in a related field (e.g. customer experience, consumer insights, creative agency or brand management).
• Demonstrated understanding of the current and emerging marketing technology landscape (e.g., familiarity with customer data platforms, data management platforms, marketing automation, content management systems, digital asset management etc.) and a constant desire to learn more
• 5-7 years in Consumer Brand Management or Marketing, preferably experience within Fast Food Industry or Fast Moving Consumer Goods industries.
• Proven track record of success in developing and executing marketing campaigns that drive brand awareness, consumer engagement, and sales growth.

Interested persons should submit their application by November 22, 2024.

 We appreciate and thank all applicants; however, only those shortlisted will be contacted. 

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