Marketing Manager (Guyana)

Provides professional, strategic, and technical support in the design, development and implementation of marketing programs and promotions in the market. Supervises, directs, and supports marketing department staff in the execution of marketing plans and promotions.

CAGE (Guyana) Inc., is seeking a suitably qualified candidate to fill the position of Marketing Manager, according to the following criteria:

Job Summary:

Provides professional, strategic, and technical support in the design, development and implementation of marketing programs and promotions in the market. Supervises, directs, and supports marketing department staff in the execution of marketing plans and promotions.  Monitors and advises on execution of effective marketing activities within the targeted market.

 Education and Work Experience:

• Associates or Undergraduate degree in Marketing and/or Business Management from a recognized institution.  Relevant experience of seven (7) to ten (10) years may be considered in the absence of such qualifications; or a minimum of three (3) to five (5) years’ relevant experience with Associate or Undergraduate qualification.
• Customer Service Training
• Certificate in Computer Applications, including but not limited to Microsoft Office Suite.

 Special Job Skills & Knowledge Requirements:

• Expert Knowledge of customer base; proficiency in sales and market analysis.
• Excelled customer service skill.
• Proficiency in the use of software applications (Microsoft Office Suite); report writing and presentation skills.
• Sound verbal, written and listening communications.
• Ability to work with design concepts.
• Ability to quickly grasp abstract concepts, define problems, collect data, establish facts and draw valid conclusions.
• Must possess a valid driver’s license, appropriate for vehicle operated.
• Effective time management.

 Essential Duties and Responsibilities include the following. Other duties may be assigned:

• Responsible for providing complete information to the promotional team regarding all promotions to be executed.
• Responsible for submitting the agent weekly promotions schedule to the Corporate VP & Chief Marketing Officer along with the marketing staff’s weekly work schedule and a copy of the promotions posters already placed at the agent locations.
• Responsible for having the promotions posters placed at the agent locations the week before the promotions are running.
• Assists in the implementation and/or deployment of promotional materials.
• Responsible for submitting a weekly work schedule with a detailed list of tasks to be performed in that week.
• Responsible for driving headcount to the agent locations through use of database marketing to increase revenue. (client database).
• Responsible for coordinating efforts with other departments and within the marketing department to schedule, plan, implement and use analysis for all promotions.
• Responsible for facilitating and running all electronic promotion functions, including, but not limited to, email, text, Facebook, and Twitter.
• Make sure that the marketing representatives are all actively using Facebook, Twitter & Yammer in order to ensure that headcounts at promotions can be increased.
• Completes all required promotional paperwork to ensure compliance (iPad Marketing Transactions)
• Participates in the planning, establishment and the designing of goals and objectives for promotions; pictures/events, database marketing, budgets, patron reinvestment, promotions, internal and external communication, analysis, facility requirements, technology updates, equipment, logistical requirements.
• Attends weekly promotions with the marketing team.
• Evaluates direct mail strategies based on analysis, history, and budget to determine successes and to suggest improvements.
• Submits daily/weekly/monthly reports on promotions.
• Works with other departments and organizations on promotions/event, and keeps other departments informed.
• Responsible for updating the marketing budget and the free play reports on a weekly basis.
• Responsible for maintaining absolute confidentiality of all written and oral information.
• Assists with the development of the calendar of events and is responsible for its distribution for publication.
• Creates, among others, monthly newsletter, birthday, and new enrollment mail pieces.
• Responsible for training and marketing representatives.