Marketing Associate

Implement and execute marketing strategies to enhance brand visibility and sales

Company: TBS Distribution
Location: Kingston, Jamaica

TBS Distribution, a leading distribution company based in Kingston, Jamaica, is seeking a dynamic and creative Marketing Associate to join our team. This role is ideal for someone passionate about marketing within the FMCG sector, eager to contribute to our product lines' growth and success in retail environments.

Duties & Responsibilities:

• Craft and Execute Marketing Strategies: Assist in developing and implementing marketing strategies to enhance brand visibility and drive sales.
• Campaign Coordination: Support the coordination and execution of marketing campaigns at Points of Sale (POS), ensuring brand consistency.
• Collaboration with Sales: Work closely with the sales team to identify customer needs and market opportunities, contributing to sales and marketing alignment.
• Promotional Material Development: Participate in developing promotional materials and marketing mix strategies in line with company objectives.
• Event Organization: Engage in organizing events and activities with overseas suppliers and partners to support marketing initiatives.
• Analytics and Reporting: Contribute to the creation of marketing reports and analytics, providing insights to guide future strategies.
• Stay Updated: Keep abreast of latest marketing trends and tools, particularly in digital marketing, to innovate and improve marketing efforts.
• Product Launches: Introduce new product launches to retail outlets, ensuring effective market entry strategies.
• Promotional Strategy: Develop promotional strategies for brands and POS materials, defining and executing promo plans in collaboration with Sales.
• Social Media Management: Oversee creation and scheduling of engaging social media content, monitoring metrics to optimize audience interaction and expand brand reach.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 2-3 years of experience as a Marketing Coordinator or Marketing Assistant in FMCG Marketing.
• Strong desire to learn and grow professionally.
• Solid understanding of various marketing techniques and tools.
• Excellent verbal and written communication skills.
• Flexibility to travel and availability for weekend promotional events.
• Must possess a reliable motor vehicle.
• Familiarity with marketing computer software and online applications (e.g., CRM tools, online analytics).