Marketing Analyst

We are looking for a dedicated and organized Marketing Analyst who is passionate about combining research, data and analysis to inform marketing decisions.

The Maketing Analyst will be responsible for evaluating market trends, analyzing campaigns, and our customer experience to provide actionable insights to drive our marketing strategies.

Island Grill is a leading QSR chain that specializes in authentic Jamaican cuisine and hospitality. Our purpose is to meet the needs of our customers by delivering home-cooked Jamaican meals for people on the go. We are committed to creating a workplace where our team members can thrive and grow through training, mentorship, and mutual support. We are seeking to engage individuals with an entrepreneurial spirit, who thrive in and enjoy high-paced environments. 

About the Role:

The role is focused on executing our Marketing strategy and tracking our performance. It has the following key areas of focus:

• Marketing strategy implementation
• Data collection, reporting, forecasting and analysis
• Customer comment & sponsorship request response 

In addition to following company policies and procedures, key responsibilities include, but are not limited to:

• Support the Marketing Manager in implementing department strategy, and achieving department objectives.
• Create standardized reports, dashboards and visualization tools to report on sales performance, sales incentives, campaign performance, customer experience, and Marketing’s KPI’s.
• Provide Marketing reports, and analytical support, such as trend analysis and projection models.
• Utilize metrics and reports to evaluate promotions, campaigns, digital strategy, and consumer sentiment.  This includes Mystery Shopping, social media monitoring and customer surveys.
• Collaborate with cross functional teams, agencies and vendors to execute on marketing strategic initiatives.
• Collaborate with all teams to ensure brand and guest experience standards are met.
• Make initial response to inquiries, complaints, comments and other contacts generated through social media and coordinates escalations or further communications following protocol around safety and liability by working with QA, CBO, Risk and Safety and District Managers.
• Respond to sponsorship requests, and track our sponsorship budget.
• Maintain pricing and promotion information on digital platforms including delivery partners.
• Support Manager in Market research planning and optimization. Research our industry and markets to identify growth opportunities.
• Maintain all documentation related to SOP’s and job aids for key Marketing processes.
• Manage all promotional and merchandising inventory.
• Support promotional activities, campaigns, communications, PR & sponsorship events.
• Contribute positively to developing internal team brand culture, working with the Executive Team, HR and Marketing.

 Our Ideal Candidate

We are looking for someone who:

• Understand that success is based on the success of our teams
• Possess the ability to make the people around them better
• Is a champion of collaborative working
• Possess good inter-personal, written, and oral communication skills
• Is able to influence and inspire change and manage relationships effectively
• Has strong analytical skills and data-driven thinking
• Is able to troubleshoot problems, resolve tactical problems, resolve conflicts and set direction
• Has the ability to act in a customer-service oriented manner
• Has the ability to read, analyze and interpret research, financial reports and balanced scorecards
• Possess skills in working with inventory and accounting software to analyze and forecast operational performance to prepare budgets and statistical reports

Qualifications & Experience

• Bachelor’s Degree in Marketing or relevant field of study
• 3+ years of demonstrated social brand experience strategy on Facebook, Twitter, Instagram and LinkedIn
• 3+ years in a related field (e.g. customer experience, consumer insights, creative agency or brand management)
• Demonstrated understanding of the current and emerging marketing technology landscape (e.g., familiarity with customer data platforms, data management platforms, marketing automation, content management systems, digital asset management etc.) and a constant desire to learn more

 Interested persons should submit their application by February 12, 2025

 We appreciate and thank all applicants; however, only those shortlisted will be contacted.

  #EatGoodLiveGood