Market Development Manager

The Market Development Manager is the face of the company and is responsible for maintaining and expanding existing and potential markets to increase the market share of ACL's brands across the Caribbean.

Job Responsibilities

Market Planning and Strategy Development:

• Develops and implements annual operating and marketing plans for each export market.
• Discovers and develops new markets for Ansa Coatings Limited brands.
• Creates and employs marketing and business strategies to attract new customers and grow market share, including promotions and exhibitions.
• Develops marketing/sales and business strategies to generate new business in the Caribbean region and implements them.
• Travel frequently to the assigned export markets to ensure that all agreed upon strategies are properly implemented.

Financial Management and Reporting:

• Manages the P&L for each market and reports on it monthly.
• Builds and manages advertising and promotional budgets per market.
• Prepares budgets and collates statistics on a monthly/annual basis to inform management decisions (sales volume, turnover, costs, profit, marketing).
• Ensures all accounts are paid, accurately balanced, and updated, and reviews and updates debtor customer accounts.
• Ensures shipment costs are minimized.
• Reports on monthly occurrences in export, sales reports for ACL brands, and export reports for markets under jurisdiction.

Customer and Market Management:

• Ensures existing markets are maintained and efficiently serviced.
• Ensures all orders from export customers are received and coordinates shipments, ensuring products are delivered on schedule.
• Visits markets to ensure compliance with ACL’s standards and the implementation of PICOS (Picture of Success).
• Builds relationships with new customers and nurtures existing customer relationships to sustain loyalty.
• Works with Marketing and Sales departments to decide on product and assortment policy, and price and conditions policy in relevant countries.
• Manage distributors’ stock levels to always ensure adequate cover and to avoid problematic stock outs.

Operational Coordination and Liaison:

• Liaises with advertising agencies concerning export markets.
• Ensures timely execution of department functions, such as preparing quotations based on enquiries from foreign customers.
• Monitors and analyzes customer, product, and competition-relevant information.
• Ensures key reports are submitted on schedule.