DIGITAL STRATEGIST (SUPERPHARM)

The ideal candidate will play a pivotal role in reshaping the online personality of the SuperPharm and Presto brands.

JOB SUMMARY

The Digital Strategist will play a pivotal role in reshaping the online personality of the SuperPharm and Presto brands. This skilled and results-driven candidate will need to manage and maneuver between our various digital channels to assist our company in reaching specific goals, both Marketing and Sales. The candidate will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget. This person will help build engagement with our brands, via digital and live promotions, toward growing our business, customer base, and improving user experience. 

JOB RESPONSIBILITIES

• Oversee all the company's social media accounts  
• Build, plan and implement the overall digital marketing strategy 
• Stay up to date with latest technology and best practices 
• Manage all digital marketing channels and relevant budget 
• Measure ROI and KPIs 
• Manage and improve online content, considering SEO and Google Analytics 
• Build an inbound marketing plan 
• Manage all promotions and requisite presence on social media 
• Monitor competition and provide suggestions for improvement 
• Participate in team feedback meetings,
• Perform any other duties as required by the Company. 

CORE COMPETENCIES:

• Strong interest in helping deliver exceptional and consistent customer service.
• Resilient, with ability to maintain a positive attitude in challenging situations.
• Adaptable/Flexible.
• Sound interpersonal skills.
• Strong written and verbal communication skills.
• High level of attention to detail.
• Ability to work alone or as a part of a team.
• Ability to speak effectively.
• Confident and self-motivated.
• Must be able to pull, push and lift sometimes awkward objects weighing 20 lbs.

QUALIFICATIONS:

• Degree in Marketing or related field.
• Proven work experience of at least 3 years as a Digital marketing strategist or within the relevant Department 
• Demonstrable experience with SEO/SEM and CRM software 
• Experience implementing and optimizing Google AdWords campaigns 
• Solid knowledge of web analytics tools like Google Analytics 
• Hands on experience with online marketing tools and practices 
• Familiarity with web design and HTML 
• Must have graphic ability in building post artwork 
• Must have strong organizational and project management skills, as well as attention to detail 
• Candidate must have a valid driver’s license and possess a vehicle in good working condition that he/she is willing to use in the execution of job responsibilities.