Channel Manager – Traditional Trade

Reporting to the National Sales Manager, the Channel Manager – Traditional Trade is responsible for the execution of all Traditional Trade, channel-specific activities for PCJ and Red Stripe portfolio.

Major Responsibilities  

• Adheres to the requirements of the HERCULES process 

• Delivers distribution, volumes, and cost per case objectives for the assigned region monthly and annually. 

• Performs customer visits as per the requirements of the Hercules process to maintain excellent customer relationship management 

• Establishes and manage strong and effective relationships with all external and internal stakeholders to successfully drive growth and profitability 

• The Channel Manager is responsible for transparent communications from line Managers and clear dissemination of information downwards for effective maintenance of policies by Supervisors and PSE’s 

• Supports and leads Commercial Team Leaders and Pre-Sales Executives to resolve customer issues and concerns 

• Ensures that the designed promotions for the parent companies are planned and executed to standard within timelines and budget 

• Works closely with the Distribution Centre team to deliver premium service to customers within timelines and budget 

• Effectively handle monthly collections and reduction of Aged Debt 

• Manages staff training and the day-to-day activities of Commercial Team Leaders and PSEs with close interaction with Sales Analyst 

• Analyzes data, prepare and present Volume, Distribution coverage and Sales Effectiveness reports 

• Develops and institutes Safety Management Principles, including ensuring the sales team is in full compliance with all documents and motor vehicles. 
• Adheres to the safety regulations for the role as prescribed by the business and comply with all company policies.

Academic qualifications and experience required for the job: 

• A Bachelor’s Degree in Business or related field. MBA favorable 

• A minimum of Five (5) years of work experience in a Sales role, preferably Field Sales with 2 years in a senior sales role 

• Own or have full access to a reliable Motor Vehicle 

• Have a valid Driver’s License