Oversee downtrade distribution channels to maximize growth opportunities.
Overview: As a Business Unit Manager specializing in Traditional Trade, you will play a pivotal role in overseeing and driving the growth of our company's traditional trade segment. Traditional trade typically refers to sales channels such as local retailers, neighborhood stores, and wholesalers that are crucial in many markets.
Responsibilities:
Strategy Development:
Sales and Performance Management:
Relationship Management:
Market Expansion and Penetration:
Budgeting and Financial Management:
Cross-functional Collaboration:
Requirements: