Brand Strategist

The leading solutions provider in Jamaica and the Caribbean, requires suitably qualified candidates for the position of Brand Strategist.

We are about understanding people and building awareness about how our products/services can satisfy their needs. Our ideal candidate has experience developing and executing successful digital content that attracts and engages the right audience. He/she should be comfortable with handling multiple brands, proficient in creating content for various platforms while thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand through unforgettable content, we want to hear from you!

Responsibilities

• Develop and execute comprehensive brand strategies for each company within the Group
• Conduct market research to identify new opportunities and areas for growth within the brand's target market
• Prepare brand performance reports by collecting, analyzing, and summarizing data from marketing initiatives to inform future strategies
• Create, proofread, and edit copy for various brand channels including social media, press releases, email, and other advertising materials while maintaining a consistent brand voice
• Assist in the development and execution of content and social media marketing campaigns aligned with the brand's identity
• Manage relationships with external partners and suppliers to ensure high quality and timely execution of branding projects
• Propose creative and innovative ideas for brand promotion and enhancement
• Support the development and execution of Corporate Social Responsibility (CSR) activities that align with the company's brand values and business objectives
• Develop and implement internal branding campaigns to satisfy internal communication objectives and foster brand advocacy

Skills and Quaifications

• Bachelor’s Degree in Marketing or Business Management
• At least 3 years of content creation experience
• Excellent written and verbal communication skills
• Proven experience developing successful content for major brands
• Metrics-driven marketing mind with eye for creativity
• Experience with various social media and digital marketing platforms