Brand Manager (Smith Rob)

The Brand Manager is responsible for the development and performance of all marketing activities for brands under his/her portfolio, with the aim of achieving sales targets, generating increased brand awareness, market penetration, and consumer usage.

KEY RESPONSIBILITIES  

Brand Management:

• Develops and manages the marketing budget for the Brand Portfolio
• Completes required sales forecasts for products under the incumbent’s purview
• Develops, acquires approval for, and executes advertising and promotional plans for key accounts and traditional trade.
• Works in conjunction with advertising agencies, production houses and other suppliers to ensure optimum marketing efforts.
• Develops overall sales and distribution strategies for assigned brands and submits same to Management for approval. This includes but is not limited to plans for promotions and pricing.
• Ensures that all brands under his/her portfolio are well represented in terms of nation-wide distribution, pricing, shelf-share and visibility.
• Reviews marketing, advertising and promotional plans against Company and/or market changes and adjusts as required.
• Reviews and analyses sales information on a regular basis and provides recommendations on plans as necessary by account or by brand.
• Reviews relevant reports, including but not limited to Stock and Sales reports, as required to develop and make recommendations for promotional activities based on expiry dates, high stock levels or discontinuations.
• Participates in all pricing related activities in an active manner
• Participates in Sales meetings as required, to gather and disseminate critical information.
• Monitors competitor activities closely and consistently, and revises strategies to remain competitive.
• Conducts regular meetings with Key Accounts to introduce new lines, products, promotions etc.
• Gathers and analyses market intelligence to identify market potential and brand extendibility opportunities.
• Conducts regular trade visits to ensure that Principals’ brands are well merchandised and effectively visible on the trade and to seek additional opportunities for assigned brands.
• Assists in the development and procurement of product displays for the purpose of enhancing sales.
• Provides coaching and developmental training for Merchandising Coordinator and Merchandisers, consistent with supplier expectations, as required.
• Works closely with key members in the supply chain to ensure timely placement and clearance of orders, and to minimize stock outs and product registration lead times. 

Additional:

• Management of Brand Coordinator(s)
• Management of Promoting Team
• Management of Merchandising Operations
• Management of Principal and Trade Relationships 

ACADEMIC QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business Management, Business Administration or a related field of study. 

ADDITIONAL REQUIREMENTS:

• Availability and willingness to travel throughout Trinidad and Tobago.
• Must own a reliable vehicle.

 EXPERIENCE:

• At least five (5) years’ experience in a similar working environment.
• At least three (3) years’ experience in a Managerial role. 

KNOWLEDGE/SKILLS/ABILITIES:

• In-depth knowledge in Brand Marketing Strategies.
• Proven ability to lead, coach, train, motivate, develop and support team members towards the achievement of overall sales targets.
• Excellent interpersonal skills.
• Excellent verbal and written communication skills.
• Excellent organizational skills.
• Excellent presentation skills.
• Results-oriented.
• Proficiency in the use of Microsoft Office Tools (Word, Excel and PowerPoint).