Brand Manager

The role involves developing marketing strategies, maintaining brand consistency, and ensuring effective communication across all platforms.

Position Overview:
We are seeking a Temp Brand Manager to oversee and drive the growth of assigned product lines. The role involves developing marketing strategies, maintaining brand consistency, and ensuring effective communication across all platforms. The Brand Manager will work closely with cross-functional teams, including Sales, Promotions, and Merchandising, to enhance brand visibility and performance.

Key Responsibilities:

• Develop and execute marketing strategies and campaigns to support brand goals and drive consumer engagement.
• Manage product launches, promotions, and media initiatives to meet company objectives.
• Conduct market research to identify trends, competitive activity, and opportunities for brand growth.
• Collaborate with export teams to adapt marketing plans for international markets.
• Analyze sales data, track brand performance, and implement corrective actions to meet targets.
• Monitor and manage brand budget, ensuring efficient allocation of resources for marketing efforts.
• Track and report on the effectiveness of marketing campaigns using ROI and KPIs.
• Ensure the optimum positioning and distribution of the brand across trade channels.
• Prepare forecasts, manage inventory, and track product quality and stock levels.
• Liaise with brand partners and suppliers to maintain strong relationships and optimize brand presence.
• Provide sales and promotional tools to the team for successful brand initiatives.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 4 years of experience in FMCG with multi-brand exposure.
• Strong project management and organizational skills.