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Continental Baking Company

Brand Manager

Continental Baking Company

  • Kingston and St. Andrew
  • Not disclosed
  • Permanent full-time
  • Updated 28/03/2025
  • HR
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Continental Baking Company Limited is seeking to recruit a Brand Manager, who will be responsible for assisting with developing and implementing strategies to build, enhance and shape the Company's brands by increasing brand awareness and market share.

BRAND MANAGER

Continental Baking Company Limited is seeking to recruit a Brand Manager, who will be responsible for assisting with developing and implementing strategies to build, enhance and shape the Company's brands by increasing brand awareness and market share.  The ideal candidate plays a crucial role in ensuring that the brand resonates with our target audience, stands out in the marketplace and aligns with the Company's overall business objectives.

Core Functions

Research and Analysis

  •  Conduct research and analyze the brand’s target audience, competitors, industry trends and customer insights/feedback.
  • Define the brand’s positioning, value proposition and persona, navigating in a dynamic and fast-paced environment.
  • Create innovative and targeted brand campaigns to influence the mind of the consumer and shopper.
  • Analyze trends in customer spending to business and marketing strategies.

Strategy and Planning

  • Develop and implement the brand strategy and plans whilst outlining the goals, objectives, tactics, and metrics of the brand.
  • Asses and report on the performance and effectiveness of marketing campaigns and brand strategy and plan, geared towards top line growth and bottom-line efficiency.
  • Adjust marketing campaigns, brand strategy and plans, based on market assessment and needs.
  • Ensure deadlines and budgets are adhered to and assist with making decisions about the cost of branding.
  • Conduct a post event evaluation of all executed promotions and events.

 Creative Direction and Execution

  • Oversee the creative direction and execution the brand's visual and verbal identity, including the logo, name, slogan, colors, fonts, tone, and style.
  • Work with designers, copywriters and other creative professionals to ensure that the brand's identity is consistent, coherent and compelling across all touchpoints such as websites, social media, packaging, advertising, events and publications.

 Communication and Collaboration

  • Evaluate and achieve results by building relationships, embracing change and thriving in a multifaceted culture.
  • Build and maintain relationships with influencers, journalists and media outlets; solicit and respond to their feedback and suggestions.
  • Oversee social media accounts and ensure brand consistency.
  • Communicate and collaborate with various internal and external stakeholders, such as senior management, marketing teams, sales teams, product teams, media agencies, influencers and customers.
  • Act as an advocate and ambassador of the brand and ensure that the brand's message and value are clearly and effectively conveyed to the relevant audiences.

Innovation and Improvement

  • Foster a culture of innovation and improvement within the Company.
  • Seek to enhance the brand's relevance, differentiation and loyalty in the market.
  • Stay abreast of the latest trends, technologies and best practices in brand marketing and explore new ways to create and deliver value to the customers.
  • Encourage and support the continuous learning and development of the brand team and celebrate their achievements and successes.

 Minimum Requirement: Education, Knowledge, Skills and Abilities

  • Bachelor’s Degree in Marketing, Communications, Business Administration or related discipline.
  • Minimum three (3) years’ experience in brand management or related role, preferably in the FMCG market.
  • Strong understanding of current brand management trends, concepts, strategies and best practices.
  • Excellent written and verbal communication skills.
  • Excellent human relations, supervisory, time management, organizational, critical thinking and problem solving skills.
  • Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.
  • Strong analytical skills and the ability to interpret data to drive decision-making
  • Proficiency in the use of Microsoft Office Suite, with emphasis on Word, Excel and PowerPoint.
  • Valid Food Handlers’ Permit and Driver’s Licence.
  • Highly professional, ethical and of integrity.
  • Required to work on weekends and public holidays, to meet operational demands.

 Desired Attributes:

  • Passion for brand management and staying abreast of industry trends.
  • Collaborative team player with a proactive, can-do attitude.
  • Detail-oriented with excellent organisational and project management skills.

 

  

We thank you for your interest, however, only short-listed persons will received a response

Ref: Brand Manager
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Continental Baking Company

Continental Baking Company

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