Marketing Executive

Company description:

Digicel Group Limited

Job description:

Job Title: Marketing Executive

Primary objective of the job:

• Execute marketing campaigns that support the business to increase the value, revenue and performance of Mobile products and services.
• Be the guardian of the brand, ensuring alignment with brand guidelines on all platforms- digital, traditional, owned and at all sponsored events

Main Duties and Responsibilities:

• Plan, organize and implement digital, and traditional campaigns, owned promotional and sponsored events
• Write copy for all marketing collateral, including flyers/brochures, letters, emails and websites
• Monitor ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur
• Measure and report the performance of marketing campaignsConduct market research and analysis to evaluate trends, brand awareness and competitive ventures
• Evaluate commercial briefs, and liaise with commercial or product managers, advertising agencies/vendors to execute campaign deliverables.
• Develop and execute top quality social, traditional and on the ground ideas/concepts, that are in keeping with brand guidelines and content strategy
• Measure and monitor key metrics to demonstrate effectiveness and to inform online strategy and planning
• Manage the budget of each campaign
• Compile daily, weekly or monthly reports requested by Manager or Director
• Coordinate activities of internal graphic artists by assigning tasks and timelines.
• Review all communication platforms biweekly at minimum to ensure accuracy and consistency of messages, i.e. digital boards, retail stores, website, MDA, TVC, radio, social, digital, etc.
• Administrative support which includes planning and following through with all requests.
• Coordinate radio production, social content development, photo shoots and TV production ensuring proper representation of the brand.
• Manage and maintain key relationships with ambassadors supporting the Digicel Brand
• Ensure key activations with ambassadors are aligned with the Digicel Brand and executed within budget
• Execute the marketing strategies supporting major sponsorship activities that support leveraging the Digicel Brand
• Track and report key campaigns results surrounding sponsorship activities
• Recommend key sponsorship opportunities for the brand
• Any other request given by manager or Director

Academic Qualifications and Experience Required:

• First Degree in Marketing or a related field
• Two or three years marketing experience

Functional Skills:

• Excellent writing and communication skills
• Proficient in Microsoft Suite
• Creativity and willingness to work on own initiative
• Ability to work under pressure
• Strong attention to detail
• Strong organizational and time-management skills
• Excellent interpersonal skills
• Team player
• Flexible and able to thrive in a dynamic environment