Brand Manager

Brand Manager

Roles & Responsibilities 

• Build brand recognition by conceptualising new and innovative marketing strategies that are aligned with the company’s overall brand strategy
• Work closely with the sales team to identify customer needs and develop programs that drive sales growth
• Manage budgets for trade marketing initiatives and track return on investment to ensure efficient use of resources
• Develop and implement appropriate strategies by selecting, segmenting and targeting markets
• Advise retail outlets of in-store solutions and promotions
• Monitor product distribution and consumer reaction
• Participate in trade fairs, conferences and symposiums whenever necessary
• Monitor the performance of products in the marketplace
• Coach and motivate sales personnel to achieve objectives
• Undertake marketing audits to monitor sales performance
• Monitor market trends, pricing, competitive activities to identify key issues or opportunities and make recommendations to ensure competitiveness
• In collaboration with the Sales Manager, prepare and lead activities for the successful execution of visits by overseas suppliers
• In collaboration with the Sales and Merchandising team, ensure that products are available and properly represented on the shelves
• Introduce new product launches to retail outlets
• Report on budget support expenditure and adhere to budget given
• Plan, execute, measure and report on performance of all marketing campaigns, and assess against goals
• Identify strategic business opportunities to expand current product portfolio
• Create social media content, monitor and update social media pages and company website
• Supervise promoters promoting products during in store promotions or other events
• Be willing to actively participate in trade across the island representing all brands. 

QUALIFICATIONS & SKILLS

• Candidate must have at least a first degree in Marketing, Business or other related field
• A minimum of two (2) years’ related experience
• Proficient in Microsoft Office: Word, Excel & PowerPoint
• Proven track record of developing and executing successful trade marketing programs
• Strong analytical skills and experience using data to inform decision-making
• Experience in a distribution environment would be an asset.
• Must own and operate a reliable motor vehicle
• Be willing to work flexible hours
• Be highly creative and have good presentation skills
• Strong analytical skills and data-driven thinking
• Excellent project management skills
• Outstanding communication, presentation, and interpersonal skills
• Be energetic and passionate about products under management