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Marketing Officer
Interlinc Group, Jamaica (formerly Facey Telecom)
- Kingston and St. Andrew
- Not disclosed
- Permanent full-time
- Updated 10/03/2025
The Marketing Officer will develop and execute marketing strategies for the Interlinc and SurePay brands across the Caribbean. Strong leadership and team motivation are key to success in this role.
JOB SUMMARY:
The Marketing Officer will be responsible for developing marketing strategies and initiatives, creating marketing briefs for all key strategies, and executing marketing plans across the Caribbean for the Interlinc and SurePay brands. The incumbent must apply strong, inspirational leadership skills to manage and motivate the teams to deliver marketing activities, campaigns, and collaborations, and build customer engagement, all with a view to increase brand awareness and drive sales.
The role will require working closely with the digital team, sales managers, and executives, to ensure all marketing campaigns are in alignment with the core brand message, with a view to maximizing earnings and the customer experience for each assigned market. The role requires monitoring and analysis of the marketplace to provide stakeholders with recommendations and insights to track and improve performance.
DUTIES & RESPONSIBILITIES
• Conception, development and implementation of marketing plans and strategies, product concepts and promotional programmes to drive interest and sales.
• Ensuring the implementation of effective marketing strategies.
• Efficiently managing annual marketing budgets.
• Focusing on growing audiences and the uptake of products and services.
• Reviewing and reporting on all areas of the marketing strategies and their implementation.
• Developing the corporate brand identities in consultation with senior managers, executives, and partners.
• Monitor brand deployment, usage and maintenance in line with established guidelines.
• Managing creative agencies and retainer partners.
• Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies.
• Sourcing talent to ensure the curation and/or retention of specialist skill sets supporting the marketing portfolio.
• Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI).
• Conducting strategic marketing analysis that will help guide marketing messages.
• Overseeing social media planning and execution.
• Consistently identifying new or expanded revenue opportunities.
• Working to continuously ensure the company marketing goals are communicated across the entire organisation and improving the company’s marketing outreach efforts.
• Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation.
• Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team.
REQUIRED EDUCATION, EXPERIENCE AND COMPETENCIES:
(a) Qualifications and Experience:
• A bachelor's degree in Marketing, Psychology, Communications, Advertising, or Business Management related subject.
• Minimum 5 years’ experience in a marketing role.
• Experience in managing a diverse team of varied capabilities
(b) Specific Knowledge/Competencies Required:
• Customer Centricity: a focus on providing exceptional customer service
• Working knowledge of search engine optimisation (SEO), lead generation and affiliate marketing practices, techniques, and outcome expectations.
• Experience in remote leadership, with a view to ensuring the execution of team deliverables, as well as project managing larger ad hoc projects.
•The ability to develop strong relationships with cross departmental team members to enable collaboration, advice sharing, and directional leadership where required.
• Emotional intelligence , with the ability to build and maintain strong and useful external and internal relationships and partnerships.
• Self-Starting: Ability to take the initiative and follow-through to resolution
• Excellent organizational skills and ability to prioritise and to work with minimum guidance.
• Attention to detail, thorough and conscientious about using and providing accurate information.
• Strong verbal and written communication skills, able to convey meaning and import to individuals or groups effectively, taking into account the audience and nature of the information, good presentation skills
• Access to a personal motor vehicle would be an asset
WORKING CONDITIONS
• Regular internal office conditions, sometimes required to visit customers/vendors, partners, media houses and other stakeholders across the markets, or to attend or participate in events.
• Normal working hours, although flexibility is required to work beyond normal hours to achieve deadlines.
LIAISON
Internally with:
• Country Leads, Sales, Customer Service, Marketing
Externally with:
• Suppliers and Vendors
• Customers
• Media outlets
PERFORMANCE CRITERIA
The job is satisfactorily performed when:
• Internal and External customer satisfaction metrics are met by the business
Ref: Marketing Officer
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Interlinc Group, Jamaica (formerly Facey Telecom)
- 58 Half Way Tree Road, Kingston 10, Jamaica W.I.
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