Brand Coordinator

The Brand Coordinator is responsible for ensuring brand execution, campaign rollouts, and market-specific adaptation.

KEY RESPONSIBILITIES:

• Ensure seamless execution of regional brand campaigns in collaboration with BUs and agencies.
• Localize global/regional marketing assets to meet market-specific needs.
• Work with Advertising Agency to adapt creative and digital content for different territories.
• Support BU Marketing Managers in executing trade promotions, in-store activations, and product launches.
• Ensure all campaign toolkits, sales materials, and promotional assets are available to local teams.
• Monitor execution of trade marketing materials in-store and online.
• Lead the process for label design, approval, and regulatory compliance for all product categories.
• Work with R&D, production, and regulatory teams to ensure accurate and timely development of packaging materials.
• Ensure all labels meet legal, safety, and brand identity requirements before production.
• Track campaign effectiveness using market data, sales impact reports, and digital analytics.
• Provide monthly performance reports to the Regional Brand Manager.Identify areas for improvement in campaign execution and consumer engagement.
• This document is intended to reflect the key responsibilities and expectations of the Regional Brand Manager role but may be subject to periodic revisions to align with business needs.