Key Responsibilities:
Membership Database Management:
• Maintain and update the membership database with new registrations, renewals, and any modifications.
• Ensure data accuracy and integrity, following best practices for database management.
• Generate reports on membership trends, renewal rates, and engagement levels.
Member Engagement & Communication:
• Develop and execute email, whatsapp, and telemarketing campaigns to engage existing members.
• Regularly communicate with members to promote benefits, events, and special offers.
• Handle member inquiries, feedback, and support requests.
Membership Growth & Retention:
• Lead the recall program to follow up with expired or inactive members, encouraging renewals.
• Identify and implement strategies to enhance the membership experience.
• Develop and manage loyalty initiatives and incentives to increase retention rates.
Marketing Campaign Execution:
• Assist in developing and executing marketing campaigns to promote memberships.
• Collaborate with the Marketing Manager to grow the product’s value chain and improve its market appeal.
• Track campaign performance and provide data-driven insights for continuous improvement.
General Marketing Support:
• Assist in organizing events, promotions, and outreach programs.
• Design simple marketing materials using Canva for social media, newsletters, and email campaigns.
• Support content creation efforts for social media and email marketing.
Requirements & Qualifications:
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• At least 1–2 years of experience in marketing, customer engagement, or database management.
• Strong proficiency in Google Applications (Google Sheets, Docs, Forms) and Microsoft Office Suite (Excel,
Word, PowerPoint).
• Basic knowledge of Canva (or willingness to learn) for content creation.
• Strong organizational and data management skills with keen attention to detail.
• Excellent communication skills, both written and verbal.
• Ability to work independently and take initiative in executing marketing strategies.
• Must own a reliable working vehicle for business-related travel.