Department:  Marketing

 Reports To:  Marketing Manager

 Position Scope:

The Marketing Officer II plays a vital role in promoting the Institute’s seminars and training programmes, conducting market research, developing marketing strategies, and expanding the Institute's brand presence locally and regionally. This position requires a blend of marketing expertise, project management skills, and a deep understanding of customer needs and market trends.

 Key Duties And Responsibilities:

• Market the Institute’s various seminars and training programmes effectively to target audiences.
• Conduct customer surveys, market research, and feasibility studies to identify trends and best practices.
• Develop and execute comprehensive marketing plans to achieve organizational objectives.
• Undertake brand development and positioning initiatives in relevant markets.
• Create compelling marketing collateral, including brochures, videos, website content, and social media posts.
• Manage digital marketing efforts, including social media platforms, email campaigns, and website content updates.
• Monitor and analyze marketing performance metrics to refine strategies and identify opportunities for improvement.
• Identify and engage with key stakeholders, partners, and potential clients to expand the company’s network and reach.
• Plan and organize events such as conferences, training programmes, and webinars.
• Facilitate or support lead generation, nurturing, and conversion activities.
• Represent the Institute at various events locally, regionally, and internationally as required.
• Assist in the maintenance of the Quality Management Systems and HSE Systems.
• Adheres to health, safety and environment rules, regulations and guidelines.
• Conducts and participates in progress and status review meetings including strategic, operations, quality and HSSE.
• Ensures that a system for monitoring the status of the activities/ projects and unresolved issues is established and properly managed.
• Ensures that all deliverables meet appropriate quality standards and HSSE standards.
• Manages third party contributions to the various activities/ projects as appropriate.
• Assist in the management of staff within the department as needed.
• Performs other related duties as required.

Education:

• Bachelor’s Degree in Marketing, Business Administration, Management, Communications, or a related field.
• Master’s Degree in Marketing, Communications, Business Administration, or a related field preferred.

Experience:

• Five to eight years of proven experience in a marketing environment, with preference given to candidates with experience in research and development or technology-related fields.

Knowledge, Skills, Abilities etc.:

• Strong knowledge of digital marketing tools and platforms is advantageous.
• Proficiency in computer applications and software.
• Experience with photography and videography is desirable.
• Excellent communication skills, both written and verbal.
• Creative thinking and a passion for developing innovative marketing strategies.
• Proficiency in data analysis and reporting tools is beneficial.
• Strong project management and organizational skills.
• Collaborative and adaptable team player.
• Familiarity with the Caribbean business landscape is advantageous.
• Excellent customer service skills.