CPJ St. Lucia, a leading Food and Beverage Distribution company is actively searching for a dynamic and dependable TRADE MARKETING EXECUTIVE to play a pivotal role in achieving our business objectives. Key Responsibilities As a Trade Marketing Executive, you will be entrusted with the following resp
Overview
CPJ St. Lucia, a leading Food and Beverage Distribution company is actively searching for a
dynamic and dependable TRADE MARKETING EXECUTIVE to play a pivotal role in
achieving our business objectives.
Key Responsibilities
As a Trade Marketing Executive, you will be entrusted with the following responsibilities:
1. Implement brands and trade marketing initiatives in the market in accordance with the
schedule, ensuring the efficacy and efficiency of marketing initiatives.
2. Create a close working relationship with the industry to maintain or increase levels of
support and loyalty while improving comprehension of the industry.
3. Conduct market research to determine product opportunities and assess client/business
demands.
4. Establish meetings with prospective customers and pay attention to their needs and
concerns. Initiate strategies to address their needs/concerns.
5. Prepare and deliver appropriate presentations on products and services.
6. Prepare frequent reviews and reports with sales, financial and business environment data.
7. Participate on the company's behalf in exhibitions, events, or conferences.
8. Negotiate/close agreements and manage complaints or objections.
9. Discuss prospects for sales, merchandising, and brand presence with the sales and
merchandising team.
10. Implement trade marketing goals using important channels.
11. Plan and execute promotions at events.
12. Prepare and present reports after executing promotions/trade marketing activities.
Education, Experience, and Licensing Requirements:
To excel in this role, candidates should meet the following criteria: