Trade Marketer

Trade Marketer

A pharmaceutical distribution company, with branches in Jamaica and Trinidad, is seeking Trade Marketers to drive the execution of investment plans, ensuring optimal brand visibility and sell-out performance across various distribution and communication channels. This role involves 80% fieldwork and 20% administrative tasks and requires a strategic, hands-on approach to trade marketing.

Key Responsibilities

• Lead and validate Point of Sale (POS) execution, ensuring quality and compliance.
• Oversee the implementation of trade investment plans, working closely with Sell-Out Representatives.
• Monitor and analyze consumer offers, promotions, and profitability.
• Support market analysis, identifying distribution opportunities and POS execution gaps.
• Assist in launching new products and ensuring proper activation, coding, and distribution.
• Track and report on competitor activities in the market.
• Manage and control POP materials, promotional items, and redemption vouchers.
• Audit and ensure compliance with investment plans and KPI targets.
• Lead and train sales and field teams on trade execution, brand portfolio, and best practices.
• Plan and execute BTL marketing activities to support brand initiatives.
• Maintain accurate records for audits and performance tracking.

Requirements

Education:

• Bachelor's degree in Business Administration or a related field.

Experience:

• Minimum 3 years of experience in a similar trade marketing or sales role.
• Proven success in achieving sales results and managing teams.
• Experience in route planning and field sales execution.
• Strong knowledge of the Jamaican market and trade dynamics.

Skills & Competencies:

• Leadership in negotiations with customers and suppliers.
• Strong commercial acumen and problem-solving abilities.
• Target-driven with a focus on execution and results.
• Excellent communication and relationship-building skills.
• Proficiency in Microsoft Office and executive presentations.
• Ability to work independently and lead teams effectively.
• Intermediate level proficiency in English.