Trade Manager

Has the overall responsibility for defining the On Premise strategy of the country and ensure the implementation. As the face of the brand in the market and together with his/her team of Musketeers, he/she optimizes sales, brand presence and awareness throughout the On Premise channel.

RESPONSIBILITIES

Business Manager

• Take full responsibility for the development and implementation of the On Premise business plan tailored to meet ambitious company goals.
• Continuously evaluate execution by spending time in field and by setting up appropriate KPI’s.
• Set up a proper route planning to ensure excellence in coverage and execution.
• Manage team to drive horizontal as well as vertical growth. 
• Spend an appropriate amount of time in the field to stay close to market dynamics, secure and optimize existing execution and maintain a sharp look-out for new opportunities—winning them over for Red Bull.
• Find and develop marketing strategies and concepts to leverage the brand and increase product consumption in the ever-changing On Premise environment.
• Ensure availability, premium On Premise activation and High 5 excellence at third party and Red Bull events.
• Manage and optimize available team resources, such as budget and POS material effectively.
• Carry out ongoing analysis of market research, KPI’s and reporting tool database with an insight into action mentality.
• Ensure engagement and clear roles and expectations for our distributor partner in the defined strategies.

Role Model

• Bring the brand premium values of Red Bull to life as a role model for the entire team and the On Premise network.
• Build effective relationships with strategically important customers and industry contacts.

Team Leader

• Build and maintain a strong and highly effective team. Lead and coach all direct reports in a motivational way for increased productivity and engagement.

• Take ownership of the training plan. Guarantee customized trainings and coaching on a benchmark level to ensure continuous development of the team so that they stay on the cutting edge.
• Evaluate the skill level of the On Premise team on a permanent basis and adjust plans to reach targets. Spend sufficient time in the field with the team to evaluate progress.

Requirements

• Bachelor’s degree in business administration, marketing or related field.
• 5 years sales experience, including at least 2 years of management experience (in the FMCG business is a plus).
• Strong On Premise industry knowledge and already have established contacts in the night scene or gastronomy, and/or you are able to make them quickly and smoothly.
• Clear understanding of markets, sales and distribution, consumer behavior and competitor activity in FMCG context.
• Self-motivated and is able to work independently in a high energy, fast-paced, field-based environment. Able and willing to work very flexible hours (including nights and weekends).
• Ability to think and act like an entrepreneur.
• Strategic and innovative commercial awareness and acumen (strong understanding of sales processes and financial systems).
• Strong planning, prioritization and organizational ability.
• Developed analytical skills. Ability to translate data and insights from market research, sales analyses and forecasts into effective sales activation as well as compelling brand-marketing activities in response to changes in the On Premise environment.
• Solid presentation and communication skills such as selling, negotiating, training, coaching and active listening.
• Value focus, professionalism, responsibility and passion.
• Proficient in IOS and MS Office.