Sponsorship Manager

Our client is seeking to engage a Sponsorship Manager to lead in identifying, developing, and managing sponsorship opportunities that will enhance the organisation's revenue and visibility.

Job Summary:

The Sponsorship Manager is responsible for identifying, developing, and managing sponsorship opportunities that enhance the organisation's revenue and visibility. This role involves building relationships with potential and existing sponsors, creating tailored proposals, and ensuring successful execution of sponsorship agreements.

Key Responsibilities:

• Develop and implement a sponsorship strategy aligned with the organization's goals and objectives.

• Identify and research potential sponsors to create a robust pipeline of sponsorship opportunities.

• Create compelling sponsorship proposals and presentations that clearly articulate the value proposition for sponsors.

• Cultivate and maintain relationships with current and prospective sponsors, ensuring ongoing engagement and satisfaction.

• Negotiate sponsorship agreements, outlining deliverables, benefits, and terms for all parties.

• Collaborate with marketing, events, and operations teams to ensure successful activation of sponsorship agreements.

• Monitor and evaluate the effectiveness and impact of sponsorship initiatives, providing regular reports to management.

• Stay updated on industry trends, best practices, and competitor activities in sponsorship and partnership development.

• Manage sponsorship budgets, tracking expenses and revenue to ensure financial targets are met.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• Proven experience in sponsorship sales, partnership development, or a similar role.

• Strong negotiation and communication skills.

• Excellent organizational and project management abilities.

• Proficient in Microsoft Office Suite and CRM software.

Skills:

• Ability to build and maintain relationships with a diverse array of stakeholders.

• Creative thinking and problem-solving skills.

• Strong attention to detail and ability to manage multiple projects simultaneously.

• Passion for the industry (e.g., sports, entertainment, nonprofit) that the organization operates within.

Working Conditions:

• Primarily office-based with potential travel for meetings, events, and sponsorship activations.

Key Performance Indicators (KPIs):

1. New Sponsorship Agreements: Measure the number of new sponsorship deals secured within a specific timeframe (e.g., quarterly or annually).

2. Revenue Generated from Sponsorships: Track the total revenue generated from sponsorship agreements compared to targets set for the period.

3. Sponsor Retention Rate: Evaluate the percentage of existing sponsors who renew their agreements, indicating satisfaction and ongoing partnership.

4. Activation Success Rate: Assess the effectiveness of sponsorship activations, including attendance, audience engagement, and fulfillment of contract deliverables.

5. Sponsorship Proposal Conversion Rate: Measure the percentage of submitted sponsorship proposals that result in signed agreements.

6. Average Deal Size: Calculate the average revenue generated per sponsorship agreement to gauge the value of partnerships secured.

7. Stakeholder Feedback: Collect feedback from sponsors regarding their satisfaction with the partnership and activation efforts, often through surveys or interviews.

8. Market Research and Competitor Analysis: Regularly assess the competitive landscape to identify emerging trends and opportunities for sponsorship.