Sales and Marketing Manager

On behalf of Mystic Mountain, – The IRE Group of Companies is seeking to hire a Sales & Marketing Manager.

The Sales & Marketing Manager is responsible for driving revenue growth through strategic marketing initiatives and well-executed marketing programs. A key aspect of this role is fostering and strengthening partnerships with Destination Management Companies (DMCs) to expand business opportunities.

Key Responsibilities:

        DMC Relations & Sales Growth:

• Establish, negotiate, and maintain strategic partnerships with DMCs and their sales representatives.
• Ensure the company is a recommended destination for DMC group sales by fostering strong relationships and maintaining a compelling value proposition
• Ensure that all contracted DMCs have at least two of MM’s packages as house tours. Consult with the GM and MD to determine which packages should be house tours.

        Marketing Strategy & Execution:

• Lead the execution of targeted marketing campaigns in collaboration with Shared Services support to boost visitation and revenue.
• Develop and implement sales strategies to optimize underperforming segments.
• Oversee digital and traditional marketing efforts to enhance brand presence in the entire sales funnel for all market segments.

       Operational Integration & Performance Tracking:

• Work with park operations to ensure seamless integration of marketing initiatives with service delivery.
• Track KPIs, analyse performance insights, and report findings to the General Manager.

Minimum Qualifications – Education & Experience:

• Extensive experience in sales and marketing within the hospitality or tourism sectors.
• Proven success in implementing strategic marketing initiatives and growing sales performance.
• Strong communication, negotiation, and relationship-building skills.
• Proficiency in digital marketing tools, analytics, and campaign performance tracking.
• Strong leadership and organizational skills to manage both sales and marketing functions effectively.
• Ability to adapt to market trends and develop creative promotional strategies.
• Completed tertiary level of education.