SOCIAL MEDIA PROFESSIONAL

The PBX operator / Social Media Professional will act as a liaison for the Marketing Department to provide information, answer customer questions, and resolve any emerging problems that our customer accounts might face with accuracy and efficiency. T

PURPOSE OF THE JOB

With comprehensive knowledge of Lab Medica / Health Net's services and processes, the PBX operator / Social Media Professional will act as a liaison for the Marketing Department to provide information, answer customer questions, and resolve any emerging problems that our customer accounts might face with accuracy and efficiency. The position will be a subject matter expert in digital strategies, striving to optimize lead generation, nurturing, and conversion through various digital media campaigns and landing page tests.

KEY ACCOUNTABILITIES 

• Managed and delivered prompt and professional solutions to customer inquiries via phone and email.

• Upsell and cross-sell products and services to customers when appropriate.

• Follow up promptly to ensure customer satisfaction.

• Provide quick and effective communication of customer issues to superiors.

• Design digital media campaigns aligned with business goals.

• Coordinate the creation of digital content (e.g., website, blogs, press releases, and podcasts).

• Manage end-to-end digital projects.

• Establish our web presence to boost brand awareness.

• Maintain a strong online company voice through social media (Facebook, Instagram, etc.).

• Liaise with marketing, sales, and product development teams to ensure brand consistency.

• Suggest and implement direct marketing methods to increase profitability.

• Stay up-to-date with digital media developments.

• Any other related duties assigned from time to time.

ABILITIES, EXPERIENCE, KNOWLEDGE AND SKILLS

• A minimum of three (3) years’ relevant experience 

• Sound working knowledge of Microsoft Office applications 

• Strong ability to operate Canva, AdobeAI and other software applications utilized by the company

• Industry knowledge will be an asset. 

• Intense multitasking & time management skills 

• Strong customer service orientation 

PERSON PROFILE 

• Must have high moral and ethical values

• Strong leadership and conflict resolution skills

• High level of professionalism and integrity

• Confidentiality

• Strong interpersonal and Social Skills

• Team Player 

• Takes initiative 

• Committed to excellence

• Strives for growth and development

• Thorough and precise

• Collaborative

A job description is a general outline of the purpose, duties, responsibilities and requirements of a position at a particular point in time and can therefore be modified at management’s discretion. It is not meant to list ALL duties of a position, nor remain a static document.