Marketing and Business Development Manager

Marketing and Business Development Manager

Kingston Logistics Center Limited, a leading player in the shipping and logistics industry in Jamaica, is looking for a talented and experienced Marketing and Business Development Manager to join our “Faster, Easier, Smarter”  KLC team. We specialize in providing comprehensive logistics solutions and exciting ventures such as container homes and modifications. We are seeking a dynamic individual to drive our marketing and business development strategies, manage our social media presence, and promote our various business segments.

Responsibilities:

• Develop and execute innovative marketing and business development strategies to enhance the company's market presence and revenue streams.
• Establishing long term strategic plans to achieve company goals, such as increasing brand awareness or increasing market share.
• Developing and implementing strategies to attract new customers and increase loyalty from existing customers.
• Promote our diverse business segments, including container homes and modification units, through targeted marketing campaigns and initiatives.
• Manage and optimize the company's social media platforms, creating engaging content to attract and retain customers.
• Manage, train and provide leadership to sales and marketing team Collaborate with the sales team to identify new business opportunities and partnerships, ensuring consistent growth across all segments.
• Create, manage, and achieve the overall marketing budget.
• Conduct market research, competitor analysis, and customer surveys to identify trends and opportunities in the industry.
• Manage projects related to marketing campaigns, product launches, and client events.
• Plan and execute marketing events, trade shows, and exhibitions to showcase our services and products.
• Track, analyze, and report on the performance of marketing campaigns, adjusting strategies as needed for optimal results.

Requirements:

• Bachelor’s degree in marketing, Business, or related field; Master’s degree a plus.
• Minimum of 5 years of experience in marketing and business development.
• Proven expertise in managing social media platforms and implementing successful digital marketing campaigns.
• Experience in promoting unique business segments.
• Strong project management skills with the ability to handle multiple tasks and projects simultaneously.
• Excellent communication and interpersonal skills, with a creative mindset and attention to detail.
• Demonstrated ability in event planning and execution.
• Knowledge of the Jamaican logistics market is an advantage.