Marketing Specialist

Marketing Specialist

Applications are invited from persons with suitable qualifications to fill the position of “Marketing Specialist” at the Republic Bank Eastern Caribbean – Head Office (St. Lucia). 

The jobholder is responsible for assisting the General Manager Retail and Business Banking and the Senior Manager at Group Marketing GMC with the planning and development of creative and innovative strategies for the Eastern Caribbean and implementing agreed plans for roll-out of these strategies. Monitoring performance of campaigns and initiatives, preparing reports, coordinating research initiatives and making recommendations on the effectiveness of the agreed strategies and tactics. Planning and monitoring the development, production and deployment of other marketing activities such as advertising, research and forecasting, new product development and marketing performance.

DUTIES AND RESPONSIBILITIES: 

Specifically, the incumbent performs the following duties: 

Strategic Support:

• Developing marketing strategies and tactical plans for the Eastern Caribbean
• Scheduling meetings, obtaining statistics/inputs with internal and external stakeholders
•  Supporting the creation of the following for the Eastern Caribbean:

• Annual marketing plans
• All marketing campaigns and promotions
• Traditional & Digital advertising plans
• Major Corporate Social Responsibility (CSR) initiatives e.g. CPL 

Territorial Support:

• Assisting in achieving group harmonization with the Eastern Caribbean & other territories (for example):

• Managing the production and supply of marketing material to the Easter Caribbean islands (as required)
• Identifying and recommending marketing information that will assist individual territories &/or the Group
• Assisting the manager in implementing directives
• Overseeing the production, printing and supply of key publications e.g. quarterly reports/financials
•  Reviewing performance reports and working with the various teams to analyze reports and recommend changes to plans to continuously improve marketing performance. 

Branding and Communication Support:

• In conjunction with the Marketing Specialist in T&T, supporting the production and execution of all brand & communication related activities for the Eastern Caribbean such as:

• Managing the placement and distribution of traditional ad with the Advertising Agency
• Providing guidance in marketing collateral design
• Providing guidance in website and Social Media planning and management
• Providing guidance in Communications and Public Relations preparation and distribution e.g. press releases. 

Market Research:

• On a monthly or quarterly basis, competitor products/services and preparing a summary report of the findings i.e. competitive advantages and shortfall against our current offerings with recommendations.

• Working with the Group Teams in identifying market gaps and /or opportunities that should be explored
• Reviewing findings identified in market research reports and using insights gained in the development of marketing strategies and tactics. 

Administration:

• Working with the Administration Unit to effectively manage the budget allocation and costings. 

QUALIFICATIONS AND REQUIREMENTS: 

• Bachelor’s Degree in Marketing, or Business-related field
• Minimum of five years’ marketing experience of which at least one year should be in the supervisory/leadership role
• Knowledge of the Bank’s operations
• Working knowledge of media planning & scheduling
• Strong computer Literacy – PowerPoint/Excel/Word. 

BEHAVIOURIAL COMPETENCIES AND SKILLS:

• Strong leadership skills
• Excellent Written/Oral communication
• Very Good Organizational, Presentation, and Creativity
• Very Good Investigative/Research skills. 

REMUNERATION:

The Bank offers an attractive compensation package. 

Deadline date for submission of applications: July 19th 2024. 

Thank you for your interest in Republic Bank Eastern Caribbean.

**Please note that only suitable applications will be acknowledged.