Marketing Officer

ZIP 103 FM is seeking the services of a Marketing Officer whose primary responsibility is to develop strategies to increase the fan base on social platforms.

ZIP 103 FM, Your High Energy Station, is looking to employ the services of a Marketing Officer (social media-based) whose primary responsibility is to develop strategies to increase the fan base on social platforms. This position is also the voice of those public sites, actively engaging follower in a dialogue in an effort to transform visitors into advocates for the brand. The Marketing Officer is also responsible for overseeing the marketing campaigns both internally and externally and plays a key part in communicating the organization’s marketing message.

Duties and Responsibilities:

• Assist with the planning, development and delivery of campaigns as agreed within timelines.
• Create proposed posting cadence of brand social channels in preparation of deployment (Facebook, YouTube, Twitter, and Instagram when required)
• Review analytics from all channels and report to success/opportunities also completing competitive market analysis on a weekly basis.
• Provide social media coverage at various company and sponsored events.
• Provide best practices and competitive analysis across social platforms.
• Scheduling weekly social media posts
• Respond to customer feedback from social media channels.
• Collaborates with Sales and Programmes department for feature posting and promotion.

 Knowledge, Skills and Experience:

• BSc. in Marketing or related field
• Experience organizing public and social events with clients and customers.
• Strong written and verbal skills
• Extensive knowledge of social channels – i.e. Facebook, Twitter, Instagram, YouTube, Tik Tok
• Must have strong knowledge of pop culture and current events.
• Journalism background would be an asset.

 Working Conditions:

• The physical environment requires the employee to work both inside office environments and outdoor and sometimes at nights.
• Will be required from time to time to work weekends/holidays for special program events.