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Not Disclosed

Marketing Officer

Not Disclosed

  • Kingston and St. Andrew
  • Not disclosed
  • Permanent full-time
  • Updated 09/06/2024
  • HRD
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Experienced and passionate in delivering marketing campaigns, providing analysis and monitoring of market trends. Provide brand and go to market strategies to grow brand

RESPONSIBILITIES:

  • Analyze how brand is positioned in the market and crystallize targeted consumers insights
  • Take brand ownership and provide vision, mission, goals and strategies required
  • Translate brand strategies into brand plans, brand positioning and to-t0-market strategies
  • Measure and report performance of all marketing campaigns and assess against goals (ROI and KPI's)
  • Coach the sales team to achieve best results
  • Monitor market trends, research consumer markets and competitor's activities to identify opportunities and key issues
  • Oversee marketing and advertising activities to ensure consistency with product line strategies
  • Monitor product distribution and consumer reactions
  • Brainstorm new and innovative growth strategies
  • Align the companya round the brand's direction, choices and tactics

REQUIREMENTS:

  • University Degree in Marketing/Business Administration or related field
  • At least 3 years' experience in FMCG environment
  • Sales and Marketing experience will be an asset
  • Proficiency in Microsoft Office Excel, Powerpoint and Word
  • Excellent problem solving skills
  • Must be willing to travel island-wide
  • Must have a valuid drivers license and own and operate a reliable motor vehicle

APPLICATIONS WILL BE TREATED WITH THE STRICTEST CONFIDENCE AND ONLY SHORT LISTED APPLICANTS WILL BE CONTACTED.

 

 

Ref: Marketing OfficerC
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Not Disclosed

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