Marketing Manager

We're hiring a Marketing Manager

The Marketing Manager needs to spearhead marketing efforts in Jamaica. This individual will develop and execute a localized marketing strategy, ensuring alignment with brand and business goals while addressing the unique needs of the Jamaican market. He/she will oversee the planning, procurement, execution, and trade-level activities that drive growth, visibility and positive brand connections in the consumer & shopper spaces for our client's portfolio.   

Key Responsibilities:

Operational execution within Facey

• Materials procurement
• Vendor procurement
• Payments
• Promotional pricing execution
• brand sales support
• Any additional task that the Facey brand manager was doing

Strategic Planning & Market Adaptation

• Develop and implement a quarterly and yearly localized country marketing plan in collaboration with Category Managers, Trade Marketing, and Digital Marketing tailored to the Jamaican market.
• Incorporate consumer insights, trade intelligence, competition analysis, and category trends into strategy development.
• Customize global brand toolkits to reflect Jamaican cultural and market specifics, ensuring relevance and effectiveness.
• Define and manage the pricing strategy in alignment with market dynamics and business objectives.
• A&P management and reporting

Procurement & Inventory Management

• Manage the procurement process with local distributors to ensure quality, quantity, and cost-efficiency of point-of-sale (POS) materials and supplies.
• Monitor inventory levels of POS materials and initiate reorders as necessary.

Media Coordination

• Oversee the execution of the traditional media plan, including media booking and maintaining relationships with key stakeholders in the media industry.
• Support and collaborate with the digital media specialist to enhance consumer engagement through innovative digital strategies.

Public Relations & Networking

• Lead local PR efforts, leveraging industry contacts and networks to maximize brand visibility through events and media coverage.

Trade & Field Operations

• Spend at least two days per month in trade visits, assessing supermarkets, wholesalers, and convenience stores using the Propel trade assessment tool to generate actionable reports.
• Engage with distributors’ sales teams to present marketing programs and ensure alignment with trade initiatives.
• Sales Alignment & Forecasting
• Collaborate with the Country Manager to review and align monthly sales forecasts with marketing objectives.

Trade Intelligence & Competitive Analysis

• Conduct ongoing trade intelligence to track competitor activities, pricing, and performance metrics, ensuring SM Jaleel’s competitive positioning.

Hands-On Execution & Events

• Actively participate in promotional activities, trade consumer events, and advertising initiatives to ensure smooth execution and brand alignment.

Other

• 4-year experience in similar jobs
• FMCG experience
• 3rd party distributor experience desired
• Young and energetic that aligns with the brands to promote