Marketing Manager

Marketing Manager

1. SUMMARY 
The Marketing Manager is responsible for creating and executing comprehensive marketing strategies that elevate all brands to drive and support unit and revenue growth.

2. KEY RESPONSIBILITIES
Strategic Planning and Management
•	Oversight of the day-to-day management of the Marketing team and function to ensure marketing activities enhance the company’s brands, principal engagements and drives growth.
•	Develop and implement comprehensive brand strategies to enhance brand equity and market positioning.
•	Collaborate with creative teams to deliver cohesive and impactful branding initiatives.
•	Manage conception, development and implementation of marketing plans and strategy and promotional programs to drive customer interest and sales across all divisions.
•	Oversee the creating, execution and analysis of marketing activities across various channels to ensure they meet the performance goals of each division.
•	Monitor and analyze market trends, consumer needs and the competitive landscape to inform marketing strategies.
•	Analyze sales data to identify trends, opportunities, and areas for improvement.
•	Maintain knowledge on the latest marketing trends and technologies to continuously improve the effectiveness of marketing efforts.
•	Collaborate with sales teams across all divisions to align marketing strategies with performance goals.
•	Assist with the development of pricing strategies to maximize profits and market share.
•	Oversee marketing contracts with service providers.

Trade and Promotion Execution 
•	Ensure the time and effective implementation of in store promotional campaigns, product launches and merchandising plans.
•	Assess trade audit reports and implement corrective action to ensure merchandising compliance with planograms and the achievement of trade marketing objectives.

Budget Management
•	Develop and manage the marketing budget to ensure the optimal allocation of resources across branding, trade marketing and promotional activities for maximum return on investment (ROI).
•	Track expenses and report on budget utilization and campaign performances.

Administrative Responsibilities
•	Provide tools, training and marketing support to marketing and sales teams.
•	Conduct meetings regularly with team members to review targets against goals and adjust strategies as required to ensure the team is consistently performing above standard.
•	Attend conventions, conferences and trade shows, preparing engaging displays and collateral as needed and provide post-event reports and analysis
•	Attend trade shows and business meetings for business development purposes.

3. REQUIRED EDUCATION, EXPERIENCE AND COMPETENCIES

•	Bachelors’ degree in Marketing, Business Administration or related field.
•	A minimum of ten (10) years’ experience in brand management, trade marketing and sales support preferably in the FMCG industry.
•	A minimum of five (5) years’ experience in a leadership role

•	Successful track record in a senior marketing role and campaign creation.
•	Excellent leadership, communication and decision making and project management skills
•	Experience in digital, print, content and social media marketing.
•	 initiative, interpersonal, organizational and multi-tasking skills 
•	Proven ability to plan and manage budgets
•	Outstanding relationship building, written, oral communication and interpersonal abilities 
•	A team player with a customer-oriented approach
•	Strong analytical, problem-solving and negotiation skills and data-driven thinking
•	Strong supervisory and leadership skills
•	Knowledge of marketing related business practices, including market research and technology
•	Ability to prioritize tasks and to delegate them when appropriate
•	Quality focus and commitment to excellent customer service.
•	Confidential and methodical in problem solving.
•	Use of information, communication, technology systems.