Marketing Lead

Marketing Lead for the Caribbean's leading Fintech

: Port of Spain

Department: Office of the Chief Executive Officer

Reports to: Chief Executive Officer or Designate

Job Summary:

As one of the Caribbean’s leading Fintech, the Company has made great strides in reshaping the financial landscape and providing leading edge solutions that empower companies and individuals. With a recently expanded Group portfolio of new services and solutions, as well as access to new markets, the Company is seeking a dynamic and results-driven Marketing Lead to drive marketing strategies, brand positioning, and customer acquisition initiatives to undergird these efforts.

The ideal candidate for this pivotal role will have a genuine appreciation of the Fintech landscape, substantial experience in digital marketing, and the ability to lead innovative campaigns. Being proactive and able to think outside the box is a must to bring the requisite value in leading the Company’s Marketing portfolio and shaping the future of the Company’s brands.

Key Responsibilities:

• Marketing Strategy & Planning: Develop and execute comprehensive marketing strategies in support of the Group’s and Company’s goals to drive brand awareness, customer acquisition, and retention.
• Digital Marketing & Campaign Management: Lead digital marketing initiatives across channels, including social media, email marketing, and performance advertising to maximize reach and ROI.
• Content & Brand Development: Oversee the creation of compelling content, including blogs, case studies, videos, and infographics, to reinforce the brand as a thought leader in the fintech space.
• Partnerships & Collaborations: Build and nurture strategic partnerships with current customers, industry influencers, media outlets, and other organizations to enhance brand visibility.
• Customer Insights & Data Analysis:
  Use analytics tools to track campaign performance, measure KPIs, and provide actionable insights for continuous improvement.
• Leadership & Team Management: Lead a team of professionals, fostering a culture of creativity, data-driven decision-making, and high performance.

• Product Marketing Support: Collaborate with product teams to develop go-to-market strategies and marketing collateral for new products and feature launches.

• Project Budgeting: Coordinate the preparation, approval and management of marketing budgets.
• Coordination With External Service Providers: Develop scope of services for marketing programmes to be done by external providers and ensure execution according to budgets, time milestones and quality expectations.

Qualifications & Skills:

• Bachelor’s Degree in Marketing, Business Administration, or a related field.

• MBA or equivalent advanced degree preferred. 

• Minimum of 5 years’ experience in brand management, marketing, and sales, preferably in the Fintech or financial sectors.

• Leadership experience is highly desirable.
• Proactivity, creativity and the ability to think outside the box.

• Demonstrated experience in developing and executing marketing strategies to drive product trials and awareness, market penetration, brand loyalty, and increased market share for increased revenue growth. 
• Strategic thinker with a track record of executing innovative and successful marketing campaigns.
• Ability to thrive in a fast-paced, dynamic growth-stage environment.
• Proficiency in CRM and digital marketing platforms. 

• Familiarity with sales processes and sales forecasting. 

• Strong expertise in digital marketing strategies, including performance marketing, content marketing and social media.
• Experience with data analytics and marketing automation tools.
• Knowledge of regulatory considerations in Fintech and financial services marketing is a plus.

 Benefits

• Competitive salary
• Flexible working arrangements
• Professional development opportunities
• A chance to shape the future of financial technology

This role offers the opportunity to significantly impact how we develop, market and deliver FinTech solutions, enhancing financial services and user experiences. If you are a dynamic, proactive individual who thrives in a fast-paced, high-growth environment, we encourage you to apply.

We thank all interested persons, however only persons who matches the above qualifications will be shortlisted and contacted.  Please submit all resumes no later than February 13, 2025