Marketing Coordinator

The Marketing Coordinator reports to the Managing Director and is responsible for developing and maintaining marketing strategies to meet organizational objectives in collaboration with the Managing Director.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

i. Assist in the development and implementation of an Integrated Marketing Communication (IMC) Plan
as a holistic approach of information dissemination
ii. Assist in communicating new product and service opportunities, special developments, information, or
feedback gathered through field activity
iii. Preparation of the Company’s Marketing Analysis Report to:
a. Assess and report on the company’s brand movement in the market share versus other
competitive brands
b. Analyse and report on results of advertisement and marketing campaigns
c. Report on trade visits and developments as requested and to report and address issues of
concern (Merchandising, Look of Success, Pricing, Competitor trade activity etc.)
iv. Assist with planning and implementing marketing and sales strategies to achieve maximum growth
potential in all business channels
v. Keeps abreast of market conditions, customer trends, competitive, trade, promotional activities, pricing
structures, price changes, promotions, inventory supply and product developments to determine
customer preferences and to coordinate business activities involving sales of products and services
vi. Assist in the development and implementation of an actionable online marketing strategy to meet
company objectives through social media marketing and to:
a. Monitor online blogs for tracking communications related to the brand of the company
b. Manage and update Social Media and Company Website content daily
vii. Develop and maintain sales materials and current product knowledge
viii. Develop, establish and maintain a customer relationship management database for current and
potential customer relationships
ix. Participate in marketing events such as seminars, trade shows, and telemarketing events
x. Maintain regular retail visits to monitor brand movement and seek additional opportunity
xi. Identify retailer/dealer opportunities for further brand expansion
xii. Develop standardized Company presentations, sales scripts and proposals
xiii. Responsible for updating on a timely basis promotional items inventory and internal stores keeping,
monitoring stock levels and sourcing for supplies and ensuring that the stores room is kept clean, safe,
and marketing materials are packed and in placed
xiv. Producing and distributing quarterly newsletter to internal and external stakeholders
xv. Implementing project management system for documenting and tracking internal and external
business activities
xvi. Develops partnership with internal departments (e.g. customer service, technical operations etc.) to
ensure customer satisfaction
xvii. Working with customers in developing case studies, references, and testimonials.
xviii. Update and maintain, promotional and marketing Calendar
xix. Develop and execute in store training for staff regarding marketing campaigns
xx. Perform any other related duties as may be assigned