Marketing & Business Development Officer

The Marketing and Business Development Officer is responsible for executing strategies to promote the company’s brand, expand market presence, and secure new business opportunities.

KEY RESPONSIBILITIES:

• Develop and implement marketing plans and campaigns across traditional and digital platforms.

• Conduct market research to identify trends, customer needs, competitor activity, and new business opportunities.

• Support the development and execution of strategic partnerships and corporate collaborations.

• Coordinate the design, production, and distribution of marketing materials, including brochures, social media content, presentations, and advertisements.

• Maintain and update the company website and social media pages with current content aligned with branding goals.

• Prepare proposals, pitches, and promotional materials for client engagement and business acquisition.

• Assist with planning and executing promotional events, trade shows, and client networking functions.

• Monitor marketing budget and provide reports on ROI and campaign performance.

• Build and maintain relationships with key clients and stakeholders to ensure continued engagement.

• Prepare monthly reports on marketing activities and business development outcomes.

QUALIFICATIONS & EXPERIENCE:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

• Minimum of three (3) years’ experience in a marketing or business development role.

• Proficiency in Microsoft Office Suite and marketing tools 

• Experience with social media strategy, content creation, and brand management.