Marketing Assistant

Duties and Responsibilities:

• Local Marketing Support:

• Assist in the development and execution of local marketing campaigns, including online and offline initiatives.
• Collaborate with the marketing team to create content for local marketing materials, such as ATL, BTL, and POS Materials.
• Coordinate local events and promotions, including logistics and production of promotional materials.
• Monitor and report on the performance of local marketing campaigns.

• Export Marketing Support:

• Work closely with the export marketing team to help plan and implement marketing strategies for international and regional markets.
• Assist in the development of export-specific marketing materials and content.
• Collaborate with international and regional partners and distributors to ensure consistent branding and messaging in export markets.
• Research and provide market insights to inform export marketing strategies.

• Social Media Coordination for Export Markets:

• Work with the Digital Assistant to ensure content creation, scheduling, and engagement for Export Markets is maintained.
• Monitor social media channels for relevant trends and insights.
• Coordinate with the Digital Assistant paid social media advertising campaigns for export markets.
• Analyze and report on the performance of social media campaigns in export markets.

• Content Creation:

• Assist in creating compelling and engaging content for both local and export marketing efforts, including blog posts, social media updates, and email campaigns.
• Collaborate with graphic designers, copywriters, and other team members to develop visually appealing and informative content.

• Data Analysis:

• Support in the collection and analysis of data related to marketing campaigns, social media metrics, and website performance to provide actionable insights.
• Regularly report on key performance indicators (KPIs) to track the effectiveness of marketing activities.
• Support the Marketing Supervisor in tracking and recording monthly marketing spend against the approved departmental budget spend.

• Any other assigned responsibilities to assist the marketing department that may arise in the exigencies of the role.